What is Market Research and How Does it Relate to Link Building?

What is Market Research?

Market research is the process of gathering and analyzing information about a particular market, industry, or customer base. It is used to better understand customer needs and preferences, identify trends, and inform marketing and business decisions. Through market research, businesses can gain insight into the buying habits of their customers, the competitive landscape, and the overall performance of their industry. Market research can also be used to understand customer preferences, measure the success of a product or service offering, and identify potential new opportunities. It is an essential part of any successful marketing strategy, as it helps businesses make informed decisions and plan for the future.

Link building is an important part of SEO, and market research is essential in helping identify content opportunities and target websites that can help increase a website’s visibility and authority. Market research can help SEOs discover more about their target audience and what topics they are looking for, as well as uncover untapped content and link opportunities.

By using market research, SEOs can identify the most relevant keywords to target, understand the most popular social platforms to leverage, and recognize their unique selling points (USPs) to help them stand out in their market. Market research also helps SEOs understand the linking environment within their niche, so they can analyze potential tactics to create a successful campaign. Ultimately, understanding the market and competition is essential to developing a sustainable link building strategy.

1. You will know who your target audience is.

Market research is a crucial step for any successful link building campaign. By researching your target audience, you can gain valuable insights into what topics they are interested in and what keywords they are actively searching for. This information can then help you create highly targeted content that is tailored to your audience, giving you the best chance of earning backlinks. Additionally, researching your competitors can help you uncover untapped content and backlink opportunities. Finding out what topics they are covering, who is linking to them, and who is talking about them on social media can help you make sure your content stands out. Furthermore, by taking advantage of tools such as Facebook Ads and PPC campaigns, you can find users who are likely to have their own blogs and target them with content relevant to their interests. All this research and analysis can give you the competitive edge and help you earn more links.

2. You will have a better understanding of your competitors.

Doing market research is key to any successful link building strategy. Through research, you can gain a better understanding of your industry, niche, and competition. You can learn which keywords are driving traffic to your competitors, which pages have the most links, the types of sites that link to your competitors, how your competitors are securing links, and active communities within your industry. Through competitor link research, you can figure out which tactics to use to acquire similar links and outrank your competition. Doing market research can also help you create a content gap analysis, identify high-value content topics, create a content calendar, revisit/update existing content, and setup an in-house or outsourced link building project. All of these steps are essential to link building and can greatly improve your chances of success.

3. You will be able to identify niche keywords that will help you rank faster.

Doing market research can help to identify niche keywords that will help achieve faster ranking results. Market research helps to identify the needs and wants of your target market, as well as their search habits. It also allows you to compare your offerings with those of your competitors, and to determine which keywords they are targeting and ranking for. By analyzing these data points, you can identify niche keywords that are not being used by your competitors, or that you can use to stand out from them. Additionally, by tapping into niche keywords, you can target more specific and focused searches, thus getting more relevant traffic and quicker ranking results.

4. You will be able to identify content gaps in your website.

Doing market research can help you identify content gaps in your website for link building by allowing you to size up your competition and compare your website to theirs. You can look at metrics such as indexed pages, do follow referring domains, domain rating, total traffic and keywords, and average month-over-month link acquisition rates to get a better sense of where you stand. Knowing these metrics can help you create a plan to improve your standing in the competitive landscape, such as completing a content gap analysis, creating a content calendar, revising existing content, and setting up link building projects to acquire quality inbound links.

By doing a backlink gap analysis and looking at websites that link to your competitors but not to you, you can find potential link opportunities that may make your content even more valuable to viewers and search engines. Ultimately, focusing on the content itself and creating meaningful, valuable pieces is the key to driving conversions and remaining competitive in the market.

5. You will be able to craft better target content.

Doing market research can be an integral part of crafting better target content, as it can provide valuable insights and data that can shape the content. By understanding the needs, wants and desires of the target audience, businesses can create content that resonates with them and answers their questions. Market research can also help identify potential trends, competitors, and opportunities for innovation. Additionally, market research can help to inform the content of assets like infographics, ebooks and whitepapers, as well as self-service tools like opportunity assessments or calculators. By utilizing market research, businesses can gain a better understanding of the topics and angles their content should tackle in order to be successful.

Doing market research can help you identify potential backlink partners by allowing you to find websites and pages with a high Domain Authority (DA) and Page Authority (PA) score, which indicates a trusted source and good content. Additionally, you can use link analysis tools like Ahrefs, Majestic, or Moz’s Link Explorer to research your competitors’ backlinks, and find opportunities to replicate similar links.

By researching the links of your competitors, you can identify potential partners and access larger audiences and more backlinks. Once you have potential partners in mind, start slowly by offering to help or contribute in some way, with the goal of building a trusting relationship. Finally, suggest methods such as guest posting and co-marketing to generate backlinks.

7. You will be able to plan a more effective backlinking strategy.

Market research is crucial when it comes to planning a successful link building strategy. This research can help identify potential partners or websites within your industry, which can provide your website with valuable backlinks from highly relevant sources. Additionally, market research can also help you understand which keywords and phrases are most important for your target audience and optimize your content accordingly, allowing for higher organic rankings on search engine results pages. Ultimately, this can lead to an increase in website traffic and more opportunities to attract potential leads and customers.

8. You will be able to improve your website’s overall authority.

Doing market research can significantly improve a website’s overall authority. Market research helps you understand what people think about your website, what content areas they value most, and what kind of backlinks your website should be targeting. By gathering this information, you can better understand which websites would be the most beneficial to your website’s overall authority. You can then use tools such as Ahrefs.com and Moz.com to audit your website, analyze your existing backlink profile and identify new link building opportunities. This allows you to make more informed decisions about the specific websites to target for backlinks and helps you build a strong and well-rounded link profile. Additionally, by understanding the needs and preferences of your target audience, you can create content that resonates well with them and further improves your website’s overall authority.

How Often Should You Do Market Research?

How often should you do market research? Businesses should conduct market research on a regular basis to stay informed of industry trends, customer needs, and the competitive landscape. Companies should also continually monitor the efficacy of their products and services. Researching these topics allows businesses to remain current, informed and competitive in the marketplace.

High-quality, original research is an excellent way to establish yourself as an authority in the industry. To ensure successful research, businesses can commission independent research teams to conduct the research for them in order to obtain accurate and reliable data. Alternatively, businesses can also conduct their own research, such as customer surveys or benchmarking performance data, to gain valuable insights into their customers and products. Research can also be used to create memorable content assets such as infographics, ebooks, whitepapers, and more.

Overall, businesses should strive to conduct market research at least a few times a year, as well as continually monitoring their products and services to stay informed and competitive in the marketplace.


What is market research?

Market research is the process of gathering data about specific markets, customers, and competitors in order to understand trends, needs, and preferences, and ultimately to make better decisions. It can help businesses better understand their target market and make informed decisions about product and service offerings, pricing, and marketing strategies.

Research includes gathering data from primary sources, such as surveys, interviews, and focus groups, as well as secondary sources, such as industry reports and published statistics. The data is then analyzed and reported on in order to gain insight and make informed decisions.

Research is a crucial component of any successful marketing strategy, as it helps to identify customer needs and preferences, determine the best ways to reach those customers, and develop effective products and services. By understanding customer needs and preferences, businesses can create products and services that are tailored specifically to those needs, increasing customer satisfaction and loyalty. Additionally, research can help businesses identify trends and changes in the market, allowing them to stay ahead of the competition.

Market research is essential to link building, as it helps SEOs understand their target audience and niche, uncover potential content and backlink opportunities, and form relationships with relevant websites. By conducting market research, SEOs can uncover insights about their target users which can be used to brainstorm content topics that may potentially earn them links. Additionally, competitor research can help SEOs identify untapped content and backlink opportunities and develop a more targeted approach to their link building efforts. Through researching the linking environment of a given niche, SEOs can then discover which sites link regularly, the types of links they use, the composition of a strong backlink profile, and the volume and authority of links needed to rank competitively. Finally, SEOs can use SEO tools and backlink analysis to compare the backlink profiles of top-ranking pages in order to understand the level of effort and links needed to rank for specific keywords or phrases. All of this research helps SEOs create a strategic plan for success and temper expectations for their link building goals.

Market research is an invaluable tool for link building, because it can provide valuable insights into the target audience and their preferences that can help inform content topics and link strategies. The benefits of using market research for link building include:

  1. Knowing your target users, their interests, and the content topics that are relevant to them.
  2. Discovering untapped content and link opportunities in your niche.
  3. Identifying the type of content that earns the most links.
  4. Understanding the linking environment in a given niche.
  5. Analyzing the backlinks of the top-ranking content in the search results.
  6. Identifying common sites that link to similar content regularly.
  7. Recognizing popular forms of linking like editorial citation, informational reference, directory listing, resource endorsement, etc.
  8. Gaining a better understanding of the volume and authority of links needed to rank competitively.
  9. Developing an effective strategy and plan for earning links.
  10. Quickly analyzing a handful of important keywords and phrases to guide link building strategy.

When it comes to link building, keyword research tools are an essential part of the process. But with so many options on the market, it can be difficult to choose the best one for your needs. To help you make the right decision, we’ve compared and evaluated the top keyword research tools for link building.

Ahrefs.com is a versatile tool that can be used for both link and content research. It provides data for on-page optimization, link penalty recovery, link velocity, anchor text and other features. Page Optimizer Pro can be used to pull basic and advanced competitor comparison data. Google Alerts is a free tool that lets you set up notifications when someone mentions your name or company, while Word Counter is a useful tool for checking content length and keyword usage. Pitchbox is our go to choice for link outreach and follow up.

For free tools, we recommend Ahrefs Webmaster Tools for seeing all of the links pointing at your website and the Ahrefs’ Free Backlink Checker for seeing the top 100 links pointing at any website or URL. Additionally, Google Alerts are great for finding unlinked mentions, and Ahrefs’ Site Explorer and Content Explorer are great for finding linkable assets and relevant websites for link requests and guest posting.

Finally, premium tools such as Hunter.io and Voila Norbert can help you find contact details of websites at scale, while tools like Pitchbox, BuzzStream, and GMass are great for email outreach.

By considering all of these tools and evaluating your needs, you can make the best decision for your link building strategy.

Creating a successful backlink strategy isn’t easy, but if you do the right research and analysis, you can develop a plan that can help you achieve your goals. Before launching a campaign, here are some steps you should review:

  1. Analyze your website history and backlink profile: Take the time to study your website’s backlink profile, analyze your linkable assets, create a list of relevant keywords, and research the competitive landscape.
  2. Identify link opportunities: Look for unique business value and explore existing relationships and ongoing initiatives. Make sure you’re aware of keywords and competitors as well.
  3. Increase organic traffic: A successful link building strategy should eventually lead to an increase in high-value organic traffic. Track the progress of your link building campaigns using tools like Google Analytics, Google Search Console, etc.
  4. Consider different link building strategies: Content creation and promotion, reviews and mentions, links from friends and partners, and fixing broken links are some of the most effective link building strategies.

Building high-quality backlinks that add value to your website takes time and a lot of hard work. You may also want to consider influencer marketing and link building outreach to speed up the process. With patience and dedication, you can create a successful link building strategy.

The primary difference between nofollow and dofollow links in link building is the way in which search engines interpret them. Dofollow links are interpreted by search engines as legitimate external or internal links to your website, and can be seen as a beneficial backlinking effort.

On the other hand, nofollow links are marked with a code, rel=”nofollow”, which tells search engines not to follow the link – meaning that the linked page won’t receive any direct benefits from this link. Websites utilize no-follow links for a number of reasons, such as linking to untrusted content, pages that don’t need to be crawled, or paid links in order to keep search engines from creating a pay-to-play game.

When a website links to an external website with a dofollow link, search engines consider that as a ranking signal, and they will pass a small portion of the website’s authority to the other website. Nofollow links, however, do not influence the search engine rankings of the destination URL because Google does not transfer PageRank or anchor text across them. Internal linking is also important, and it is important that these links are dofollow links so that search engines can better navigate through your website.

The key optimization techniques for link building include pursuing competitors’ links, creating linkable assets, content promotion, and guest posting. Additionally, targeting keyword niches that deliver the best results, optimizing pages with internal links and more content, and getting quick links from other websites you own or manage, friends’ websites, sites that link to yours, and sites that link to more than one competitor are all important strategies. An understanding of Google’s link evaluation factors, an emphasis on quality and quantity of links, and an understanding of on-page and off-page SEO strategies are also essential for successful link building. Finally, creating good content and knowing how to get external sites to link to yours are both important for building quality links over time.

Measuring the success of a link building campaign can be done in several ways. First, you should look at your traffic records to determine if there is an uptick in the number of referring domains pointing back to your website. A successful backlinking campaign should result in a gradual increase in the number of referring domains.

You should also track the ranking of your target pages on relevant Google SERPs. Optimally, you want your star content pieces to appear within the top 3-5 search results. If you notice that your pages are rising in the SERP results, it is likely a sign that your link building efforts and overall SEO strategy are working.

Before beginning a link building campaign, it is important to plan and set up processes, decide who will be responsible for certain tasks and use appropriate metrics, reports and tools to measure success. It is also crucial to ensure all parties involved are on the same page and that any content that is published is approved by the appropriate parties.

Overall, successful link building requires patience and dedication to see results, but when done correctly, it can help improve your website’s visibility and search engine rankings.