What is Guest Posting and How Does it Relate to Link Building?

What is Guest Posting?

Guest posting, also known as guest blogging, is a digital marketing strategy involving writing a post that will be featured on a website other than your own. It’s a great way to collaborate with other companies to improve your brand visibility and access a larger audience, as well as to optimize your organic SEO strategy.

By writing a post that is published on somebody else’s website, you can gain valuable backlinks, increase brand awareness, establish yourself as an expert in your field, and promote your website or blog. The post should be approximately 300-4000 words in length and should be engaging and informative in order to have the most impact. Additionally, linking back to your own website should be done either within the content contextually or via an author bio profile. This will allow for link juice and authority to flow to your website, which can help with rankings in search engine results pages.

Guest posting, also known as guest blogging, is a digital marketing strategy involving writing a post that will be featured on a website other than your own.

How Does Guest Posting Relate to Link Building?

Guest posting is an effective link building strategy because it not only helps you build relationships and increase your exposure, but it also helps you earn high-quality backlinks for your website. When you publish content on another website, you create a link that points back to your own website, which increases the authority of your website and helps it to rank higher in search engine results. Additionally, by establishing yourself as an expert in your field through guest posts, you can legitimize your website and increase trustworthiness, which will further help to improve your ranking.

Best Practices for Using Guest Posts as Part of Your Link Building Strategy

1. Find relevant blogs to guest post on.

If you are looking for relevant blogs to guest post on, there are two steps that you should take. Firstly, you should create a list of the best guest blogging websites that have high quality content and search rankings. To do this, you can use a research tool to analyse what guest posts are currently building contextually relevant links to your competitors. You can then use traditional outreach strategies such as emailing the site owners to see if they would be interested in offering a guest post opportunity.

The second step is to look for websites that are relevant to your own. Relevance is key to demonstrate your authority to Google. You can do this by researching major sites in your niche and looking at their backlink profile. You can use a tool like Ahrefs or SEMrush to refine the backlink list and then use a tool like Hunter.io to find contact details. You can then use a tool like Mailshake to send automated emails requesting guest posts.

Finally, you can choose to either establish rapport with the site owners to score the guest post for free, or you can choose to pay for the guest post. Both methods have risks and benefits, so it is important to choose the one that best suits your goals.

2. Conduct research on the target blogs.

Conducting research into target blogs can be a great way to leverage guest blogging as part of a link building strategy. By using keywords that you don’t yet rank for, or don’t rank well for, you can find a handful of blogs that are focused around your topic. It’s important to look a couple of pages into the search results as well, in order to make sure you have enough potential targets. Once you have a list of potential blogs, come up with at least 3 ideas for each blog, including a title and description of what the article will cover.

When approaching top-tier authority blogs, it’s often best to establish a relationship first. You can do this by following them on Twitter, responding to their tweets, leaving comments on their blog posts, and leaving longer comments and feedback via email. This will help to ensure that when you send them a guest post pitch, you’re not just another random blogger, but someone they know and trust.

Finally, once you have a list of email addresses, you need to come up with ideas for your guest posts. Survey your customers or use a tool like Google Surveys to get data that you can include in each post, and create ideas that align with your own website. With the right research and outreach, you can use guest blogging to build valuable links to your website.

3. Write a targeted guest post.

Are you looking for a way to build high-quality backlinks for your website? Guest blogging is one of the most effective link building strategies you can use, but it requires more than just a great idea. To get the most out of link building through guest blogging, you need to write targeted, high-quality posts.

Writing a targeted guest post for link building can be daunting, but it doesn’t have to be. Here are the steps you should take to ensure you create a quality post that will help you get the backlinks you want.

Step 1: Choose the Best Guest Post Sites to Target

The first step is to select the best guest post opportunities based on their relevance to your niche or industry. This will give you the best chance of getting valuable content published and effective backlinks. Make sure that you don’t target too many sites, as you don’t want to have too many articles to write.

Step 2: Perform Guest Post Outreach

Once you have identified your target sites, it’s time to start pitching your idea to the editor. Personalize your emails and tailor your ideas to the website so they stand out from the other requests they receive daily.

Step 3: Request Editorial Guidelines

To make sure that you meet the publisher’s expectations and don’t have to revise and edit your posts later, request editorial guidelines from the publisher.

Step 4: Choose a Topic

Choose a topic that is naturally suited to your target website. This will make it easier to incorporate your link and anchor text naturally. It is important to make sure that nothing about your post seems forced or unnatural.

Step 5: Write a High-Quality Post

When you write your guest post, make sure it is high-quality. Use a native English speaking writer and make sure that the post is at least 700 words long. Make sure it reads well and engages the reader.

Step 6: Build in Links and Add Images

To make your post appear as real as possible, build in two relevant internal links and at least one high-authority and non-commercial link. Additionally, add at least one copyright-free image.

Guest blogging is an effective way to build high-quality backlinks. By following these steps and investing the time and effort to create a high-quality post, you can ensure that your guest posts will get accepted by publishers and help you achieve the backlinks you desire.

4. Reach out to the blog’s editor.

Reaching out to the blog’s editor can help you use guest posts as part of your link building strategy by allowing you to introduce yourself, thank them for their time, and pitch them fresh and interesting ideas that speak to your expertise. You can also use a cold approach for most sites, although for top-tier authority blogs you will have to build a relationship first. Establishing a cadence of regular communication with blog editors and owners can open up additional opportunities, and crafting a short, punchy pitch and doing your research are essential for standing out from the pack and getting your post accepted.

5. Write a guest post that’s both relevant and high quality.

Writing a great guest post that is both relevant and high quality is a challenge many writers face. Fortunately, there are some steps you can take to make sure you produce an article that meets the expectations of the blog you want to guest post on and creates value for the audience.

Step 1: Request editorial guidelines. Before you start the writing process, check the website and blog you are targeting to make sure you are familiar with their editorial guidelines. This will ensure you are following the same standards they have for all of their posts and that you meet their expectations.

Step 2: Choose a topic that fits with the website. When selecting a topic for your post, make sure it is relevant to the website and the interests of their readers. This will help increase the chances of your article being accepted and engaging the readers.

Step 3: Write a quality post. Quality is the most important factor when it comes to guest posts. Make sure to proofread your post several times and correct any typos or grammar mistakes. Also, make sure the post has a logical heading structure, is informative, and has a minimum of 700 words.

Step 4: Add relevant links and images. Once you have written your post, add two relevant internal links and one high-authority external link. Additionally, include at least one copyright-free image to make the post more visually appealing.

By following these steps, you can write a guest post that is both relevant and high quality. Not only will this help you gain more readers, but it will also make it easier for you to get published on other websites.

Steps on how to make an engaging guest post.

6. Include a relevant bio at the bottom of the post.

When it comes to link building, including a relevant bio at the bottom of a guest post can be extremely helpful. This brief section provides readers with an introduction to the author, as well as a link to their website. This link can help with SEO and branding, as it provides readers with easy access to the author’s homepage. Additionally, the author can use this section to provide readers with a link to an offer, giveaway, or interesting information that is related to their website. This helps to keep readers engaged, as they are taken to a page that is directly related to the content of the post. Additionally, SEO is improved as contextual links are included throughout the post. These links give readers a chance to explore the website further and provide the author with SEO juice. Finally, authors should make sure to provide a unique bio for each post and change the anchor text used to link to their website in order to reduce the chances of Google treating the links as unimportant. Ultimately, including a relevant bio at the bottom of a guest post can be a great way to get the most out of link building.

7. Promote the guest post on social media.

Promoting a guest post on social media is a great way to reach a wider audience and show potential websites that you’re willing to promote your work. Here’s a step-by-step guide to help you get started.

Step 1: Connect with bloggers and link builders on social media. There are many bloggers and link builders who regularly post about guest blogging opportunities. Follow them on social media and stay up to date with their posts.

Step 2: Create a catchy headline and proofread your work. Make sure the headline is attention-grabbing, and double-check the post for any errors.

Step 3: Add do-follow links in your post. These links should point back to your website.

Step 4: Create a list of relevant blogs and websites. Use research tools to identify websites with high quality content and search rankings.

Step 5: Reach out to the website owners and offer a guest post opportunity.

Step 6: Submit the post for review. Most websites will have a team of editors who will review your post for quality and adherence to the website’s editorial guidelines.

Step 7: Monitor your analytics. Install an analytics package to track your visits, leads, and SEO benefits from your guest blog posts.

Step 8: Share your post on your own social networks. Track your website’s activity as your guest posts get published.

Following these steps will help you get valuable inbound links to your website in return for the content creation effort. Good luck!

8. Track the traffic and shares of the post.

Tracking the success of a guest post can be essential to understand the impact it’s had and whether the resources allocated to it have paid off. Here’s a step-by-step guide on how to do this:

  1. Monitor Website Traffic: Use analytics tools like Google Analytics to track website traffic associated with the guest post. Look for any changes in overall traffic and the number of unique visitors to the page.
  2. Monitor Social Shares: Use social media analytics tools such as BuzzSumo to track social media engagement associated with the post. Look for any changes in the number of shares and retweets of the post.
  3. Monitor Followers: Check if there’s been an increase in followers associated with the post. Check the followers on the website, social media, and email subscribers.
  4. Check SERPs: Use tools such as Alexa to check how the post has impacted the website’s ranking in the SERPs.

By following these steps, you’ll have a clearer understanding of the impact the guest post has had and whether further investment in guest blogging is worth it.

9. Offer valuable resources to the readers.

Guest posting is a great way to drive traffic to your website and build valuable links for your brand. By offering helpful resources and providing timely, relevant content, you can use guest posts as part of your link building strategy.

When creating content for guest posting, it’s important to craft an attention-grabbing headline, proofread your work, and include dofollow links. Make sure the content you create is unique and engaging and provides answers to readers’ questions. Avoid being overly promotional and instead focus on building a long-term relationship with your audience.

One way to offer value to your audience is to include an e-book at the end of your post. An e-book can provide readers with further insights into the topic you discussed and can be a powerful lead generator. Additionally, link to other related e-books in your post and make sure to include a call-to-action (CTA) to encourage readers to click through.

When link building, it’s important to make sure all links are going to original, up-to-date sources that provide readers with quality information. This not only ensures that your readers are getting the most accurate information but also boosts your SEO efforts.

By offering valuable resources and creating unique, engaging content through guest posts, you can use this strategy to your advantage. Utilize catchy headlines and include CTAs to encourage readers to explore your website further. Ultimately, this type of content can help drive your link building strategy and help your website stand out from the competition.

10. Make sure to include the right keywords.

Want to Use Guest Posts for Link Building? Here’s How to Include the Right Keywords [Step-by-Step Instructions]

With link building becoming increasingly competitive, using guest posts is an effective way to build quality links to your website. The key is to make sure you include the right keywords in your post to ensure maximum impact. Here’s a step-by-step guide on how to do just that:

  1. Brainstorm topic ideas: To find the best topics, go to Google News for inspiration or visit Buzzsumo or Ahrefs and type in keywords relevant to your niche. Be creative and avoid generic ‘top 10’ style suggestions.
  2. Include social proof: Show examples of previously published content to back up your claims. This is known as social proof and can be incredibly powerful. You could even showcase big brands you’ve worked with to further boost your credibility.
  3. Keep it concise: Keep sentences and paragraphs short, and add lots of sub-headers, bullet points and blockquotes. This will make your post more readable and easier to skim-read.
  4. Use tools to find websites: Use tools such as Pitchbox, Ahrefs and SEMRush to find websites with high DR (Domain Rating) and Organic Traffic. Focus on websites which rank for keywords relevant to your niche.
  5. Include contextual links: Make sure to include contextual links to your website within the content. This should be done in a way that provides value to readers, and should be supported by keyword-rich anchor text.

Following these steps will ensure that you include the right keywords in your guest posts and help you to maximize their link-building potential.

FAQs

What is guest posting and how does it relate to link building?

Guest posting is an effective strategy for building backlinks and improving a website’s visibility in search engine results pages (SERP). It involves publishing content on another company’s site to build relationships, gain exposure and authority, and most importantly, create backlinks that can help elevate a website to the top of Page 1 on search engines. The content should be well-written and engaging, and should have a minimum of 300-4000 words.

Guest links, also known as incoming hyperlinks, are created when guest bloggers submit content to another website. These links are beneficial to SEO efforts because they help a website improve its SEO score and visibility in the SERPs. This can result in more targeted traffic and higher rankings.

Guest posting is a win-win situation for both parties involved. The guest blogger gains exposure and an opportunity to reach a new audience, while the website owner earns high-quality natural backlinks, which help to increase visibility and rank in the SERPs. By following the right steps, such as creating a ‘Write for Us’ section and posting requirements on social media, website owners can find quality guest bloggers and benefit from their links.

How can I build backlinks using guest posting?

Guest posting is an effective strategy for link building that can help your website rank higher in the search results. By following a few simple steps, you can build high-quality backlinks through guest blogging and improve your SEO results.

The first step is to create a list of the best guest blogging websites relevant to your industry. This can be done by using a research tool to analyze what guest posts have been used to build contextually relevant backlinks to your competitors. Once you have a list of potential sites, you can reach out to them to see if they are interested in offering a guest post opportunity.

The next step is to determine your goals for guest blogging. You should be clear about the number and type of links you want to build and what you want to achieve with the guest posts, such as increasing website traffic, improving search engine rankings, or getting more leads and sales.

The third step is to increase the PageRank of your guest post. This can be done by building backlinks to the post, such as high quality links from other websites. Additionally, you should also ask the site owner to create internal links to your post to help improve the internal search engine optimization for the content and increase its visibility.

Following these steps will help you create high-quality backlinks through guest blogging that will help your website rank higher in the search results. With the right strategy in place, you can build a strong link profile and achieve your SEO goals.

What are the benefits of guest blogging for link building?

Guest blogging is an effective way to build links for SEO purposes. It provides numerous benefits, including increased credibility and authority, improved search engine rankings, increased reach and traffic, and potential for natural backlinks.

By getting your content published on other trusted websites, you can demonstrate your expertise and boost your reputation, as well as increase your visibility and reach. Additionally, when you publish your content on relevant websites, it signals to Google that your site is credible and respected, which can result in improved SERPs. Finally, when you publish your content on another website, you have the opportunity to tap into a new audience, which could result in increased visitors to your website. All of these benefits make guest blogging an essential part of any link building strategy.

How do I find guest blogging opportunities?

Are you looking for ways to leverage guest blogging to build links to your website? If so, you are not alone. Guest blogging can be a powerful tool to increase your website’s ranking and visibility. Finding the right guest blogging opportunities can be a challenge, but with the right strategy, it can be done. Here is a step-by-step guide to finding guest blogging opportunities:

Identify top influencers in your niche. Find influencers in your niche who frequently publish guest posts. Use a simple Google search to find their guest posts: “Guest post” + “[influencer name]”. To remove results from the influencer’s website, add “-site:[influencer’s website]” to the search string.

Find relevant blogs or websites. Look for websites relevant to your industry that share posts on social media sites such as LinkedIn, Facebook and Twitter.

Create a list of the best guest blogging websites. Choose sites with high quality content and search rankings to ensure the links pass power to your targeted page.

Use Buzzsumo to find guest blogging opportunities. Log into your Buzzsumo account. In the left sidebar, go to “Content-type” and check only “Guest posts”. Next, search for your target head keywords. Buzzsumo will show top performing guest posts.

Use search operators to find sites that don’t have ‘write for us/contribute’ pages. Use Google search operators like “[your keyword]” + “this is a guest post by” or “[your keyword]” + “this is a guest contribution” to show you blogs that have at least one post written by a guest author.

Once you have identified all the possible guest blogging opportunities, add them to a spreadsheet. You can then use traditional outreach strategies to reach out to site owners to see if they are interested in offering a guest post opportunity. With the right approach, you can build valuable links to your website, increase your website’s ranking and visibility, and most importantly, reach a wider audience.

What are the best practices for writing guest blogs?

Writing a high quality guest post is one of the best ways to drive traffic to your website and gain more leads and sales. But it’s not as easy as just writing and submitting a post – there are certain best practices that you should follow to ensure your post is seen and appreciated. Here’s a step-by-step guide to writing a successful guest blog.

  1. Research for a high-quality website: The first step to writing a successful guest post is finding a high-quality website that is willing to publish your post. Make sure you research the website’s reputation, audience and content before submitting a guest post.
  2. Draft a pitch: Once you have selected the website, draft a pitch outlining the content of the article and how it can benefit their audience.
  3. Write the post: Once you receive a response from the website, start writing your post. Write your post as soon as possible to ensure timely submission. Use keywords as anchor text in the post and include 1-2 links to the web pages you want to drive traffic to. Make sure you include a two-sentence byline to explain who you are and why you’re writing about the topic.
  4. Use high-quality content: Quality content is key to a successful guest post. Make sure your post is informative, in-depth, free of typos and grammatical errors, has proper heading structure and is relevant to the website’s audience.
  5. Include images: If you have images to include with the blog post, don’t embed them in the document. Just attach them to your email alongside the document and indicate where the images should go, along with a credit to the images’ sources.

With these steps, you’ll be well on your way to writing a successful guest blog. Keep in mind that it takes a lot of work to create quality content and craft catchy headlines to attract readers. Partnering with a link building agency like Outreach Monks can help you achieve all of this and more.

How do I create a successful guest blogging campaign?

Do you want to start a successful guest blogging campaign? Here are the key steps you need to take to create a successful campaign:

  1. Gather a large list of guest blogging targets: To begin your campaign, you should research and compile a large list of potential guest blogging targets. You can use various tools to find relevant opportunities, such as Google, LinkedIn, Twitter, and other social media sites.
  2. Write quality guest posts: Writing a quality guest post is essential in unlocking the backlink you want for your website. Make sure to research the targeted audience and adapt to the tone of their content. You can also enlist the help of link building agencies or professional writers to create the perfect piece of content.
  3. Target the best guest post sites: When selecting potential sites to post your content, make sure to target those that are relevant to your niche or industry. You should also only target around 30 guest post blogs—otherwise, you’ll have too many articles to write!
  4. Set goals for your guest blogging campaign: Before you start any guest post link building campaign, you should determine your goals. Ask yourself what you want to achieve by guest posting, such as increasing website traffic, improving your search engine rankings, or getting more leads and sales.
  5. Identify contextually relevant links: Research which of your competitors are building contextually relevant links through guest posts. This will help you identify the most effective backlinks for your campaign.

By following these steps, you can create a successful guest blogging campaign. Just remember to research your targets, create quality content, and set clear goals for your campaign.

What are the SEO benefits of guest blogging?

One of the main SEO benefits of guest blogging is the ability to build links. By creating content for other websites, you can include backlinks to your own website, which in turn helps to drive more traffic and improve your search engine rankings. Additionally, it helps to create a more diverse range of content on your website and allows you to expose your brand to a new audience. Guest blogging also helps to establish your authority and expertise, improving your credibility and creating moreTrustworthiness with an audience.

Other benefits of guest blogging include increased brand awareness and improved referral traffic. Guest posts offer the opportunity to interact with a new audience, increasing the amount of traffic visiting your website. As you meet the searchers’ intent by providing valuable, relevant content, you create a positive experience that may turn visitors into customers. Lastly, you get access to new communities and insights that could help shape the content you create for your blog.

Overall, guest blogging is a great way to improve your SEO strategy and build links, get attention from readers, establish expertise and authority, and increase brand awareness, referral traffic, and leads.

How do I research target blogs for guest blogging?

If you are looking to leverage guest blogging to build links to your website, you’ll need to conduct research to identify the best potential blogs you could be writing for. To begin, start by selecting a handful of keywords that you don’t yet rank for (or rank well for) and search for them. Check out the results – do you come across any blogs relevant to your topic? Don’t be afraid to dig deep into the search results. Once you’ve identified a few good sites, you’ll have enough to get started with.

In addition to searching on Google, you can also find guest blogging opportunities by searching for industry-related websites and blogs. They generally share posts on social media sites like LinkedIn, Facebook and Twitter. You can also use research tools to analyze the posts that are currently building contextually relevant links to your competitors.

Another great way to find guest blogging opportunities is to follow in the footsteps of an influencer in your niche. Find a top influencer who publishes guest posts frequently and target every site they guest blog on. To do this, search for the influencer’s name followed by the words “guest post”. To remove results from their own website, add the following to the search string: “Guest post” + “[influencer name]” -site:[influencer’s website].

Once you’ve compiled a list of target sites, review the performance of each site to make sure the engagement it receives is worth your time and effort. You can use metrics such as Domain Authority, social followers, activity levels, and the nature of readers. Researching the sites carefully will help you create long-term relationships with bloggers and get the desired returns from your guest blogging efforts.

What metrics should I use to evaluate blog post data?

When evaluating blog post data, it’s important to consider metrics like domain-level metrics, content quality, profile location and engagement. Domain-level metrics, such as Domain Authority/Rating and referring domains, can help you determine which sites are worth your time.

Content quality is another important metric. Make sure the blog posts you’re targeting provide high-quality content that will engage with your target audience. Profile location is also important – does the site give guest authors a visible profile above the fold? Finally, look for signs of engagement – how many shares does a typical post have? Is there a lot of comment activity? A highly engaged audience is a good sign. Collecting this data and measuring it can help you determine which blog posts are worth pursuing.

How can I optimize my backlink profile using guest blogging?

Are you looking to optimize your backlink profile using guest blogging? If so, you’ve come to the right place. With a few simple steps, you can start earning high-quality natural backlinks for your website.

Guest posting is an effective way to build backlinks, as it aligns with Google algorithms and never loses its value. Plus, it will help you reach the top of search rankings, increase website traffic, and boost credibility.

Here’s a step-by-step guide to optimizing your backlink profile through guest blogging:

Step 1: Research potential guest blogs.

Research blogs in your industry that allow guest posting and read through their submission guidelines. Ensure that the website is credible and the content is of high-quality.

Step 2: Craft a compelling pitch.

Write a compelling pitch that outlines why your article is valuable and relevant to the blog. Include your credentials and any research or data points that can add to the article’s credibility.

Step 3: Create content.

Write content that provides value to the reader and naturally fits in-text links back to your website.

Step 4: Increase PageRank.

Create backlinks to the article to increase its PageRank SEO value. You can do this manually or find a link-building service to help.

Step 5: Optimize backlink profile.

Analyze your backlink profile to ensure that you’re getting the most out of your guest posts. Monitor the success of the post and adjust your strategy accordingly.

By following these simple steps, you can boost your backlink profile and increase your website’s SEO value. With a little bit of patience and dedication, you can reap the rewards of a successful guest posting strategy.