What are the Tactics of Advanced Link Building? 15 [Advanced] Link Building Strategies & Tips to Boost Your Rankings

Table of Contents

What are the Basic Link Building Strategies?

1. Build links to your website.

  1. Research and Planning: Before you start building links, take the time to research your target audience and identify potential link opportunities. Look for websites that are relevant to your niche or location and have useful content. Also take the time to assess the website, look for things like social media profile links, a way to get in touch via email or phone, and consider your first impression.
  2. Create Valuable Content: In order to attract links, you need to create content that is valuable, engaging, and relevant to your audience. Content marketing is a great way to build links to your website as it can get people to share and link to your content.
  3. Reach Out to Relevant Websites: Once you have identified potential link opportunities, reach out to those websites and ask if they would be interested in linking to your content. You can also use email outreach, broken link building, and public relations to build links to your website.
  4. Monitor Your Progress: Use link building tools to monitor your progress and identify link opportunities. You can also use link reclamation to find and fix broken links.
  5. Focus on Quality: When building links, focus on quality over quantity. Look to be mentioned within the main content of a page/post, or on something like a curated resources page. Avoid link farms and other low-quality sites as they can have a negative effect on your website.

2. Link to trusted websites.

Link building can be a great way to increase your website’s authority and visibility. But when it comes to website security and trust, it’s important to always link to trusted websites. Here’s a step-by-step guide on how to link to trusted websites for link building:

  1. Use a website safety checker – Use a website safety checker to make sure you are dealing with a secure link builder. Make sure to look out for any unnecessary additional words in the URLs.
  2. Check the domain name – Verify the domain name and do research to ensure that the domain is not a spam domain.
  3. Review the contact page – Make sure you have multiple options for contacting the company. This can help you determine if the website is genuine.
  4. Look at the domain age – Checking the age of a website can give you confidence that the domain is established and trustworthy.
  5. Review grammar mistakes – If the website has very many poor grammar mistakes or strange phrasing, you should question the site’s reliability.
  6. Check the trust seal – You should look for a trust seal on the website’s home page. This indicates if a reputable organization has validated the company or website.
  7. Look for link building resources – There are many reputable websites, like WikiHow, which can provide you with active link builders in your niche.

By following these steps, you can ensure that you are linking to trusted websites for your link building campaigns. This will help you stay safe from any potential scams or dangerous sites.

3. Publish high-quality content.

Publishing high-quality content can help with link building by improving the chances of getting links from other sites. It also helps to create better content than the content that is already available. This is known as the evergreen Skyscraper technique, which involves finding the best content about your keywords and creating an even better version. This not only increases the flow of leads but also adds more credibility. Additionally, it can be reused in different formats such as guides, infographics, videos, webinar recordings, transcripts, and podcasts from research. Moreover, collaborating with people with a media footprint or influencers can increase the chances of getting quality backlinks and promote the content further.

4. Use topical keywords.

Using the above tools, you can identify which keywords your competitors are ranking for, and use those keywords to create content that will be more likely to get you to the top of search engine results. For example, if your competitor is ranking for “social media marketing” and “content creation,” you can create content focused on those topics and use the same topical keywords in your content that your competitor is using. This way, you can use the same keywords to improve your website’s visibility and gain more organic traffic. Additionally, you can use Ahrefs and other tools to create backlinks from authoritative websites, which will help to improve your site’s SEO and help you to reach the top of search engine results.

5. Engage with your audience.

Engaging with your audience is a key part of link building. By interacting with them, you can create relationships that can help promote your content and increase your visibility. By collecting customer reviews, following news in your niche, and subscribing to your competitors on social networks, you can acquire more information to update your content, increasing the flow of leads. Additionally, you can create a database of partnerships and relationships you have built for future content opportunities and follow up with influencers and thought leaders you have connected with in the past. Furthermore, becoming a thought leader yourself and sharing motivational stories on social media can help engage your audience and pique their interest in your products and services. Ultimately, engaging with your audience helps you create relationships that can be beneficial to your link building strategy.

6. Use social media.

Using social media for link building purposes can be a powerful way to boost SERP rates and drive more traffic to websites. By taking advantage of platforms such as Twitter, Facebook, and LinkedIn, brands can leave links to their site in their profile, post new articles in the blog with links to the website, and interact with users in comments with links to the desired resources. Additionally, brands can engage with reporters and bloggers in their niche to increase incoming links. Furthermore, creating and building an online presence through social media can increase audience size and page views, which can lead to new links over time. To optimize these strategies, brands should use hashtags strategically, look for journalists requesting data on Twitter, and actively engage on industry platforms. Additionally, brands should reach out to people who have shared their content in the past and establish relationships with them to get more shares in the future. Finally, content should be regularly checked and updated, customer reviews should be collected, and news in the niche should be followed to enhance the flow of leads. Overall, social media can be a powerful tool for creating a successful link building strategy.

7. Partner with influencers.

Partnering with influencers can help with link building in many ways. Influencers have loyal, pre-established audiences in specific niches, meaning that by partnering with them, you can gain direct access to their followers. Additionally, influencers are great at creating content that is engaging and can help you increase your reach and rankings on Google. Furthermore, influencers can encourage their followers to include a branded hashtag in their own posts or shares of your related content, which can lead to an increase in your ranking and a better reputation as a prominent brand. Finally, by adding influencers’ names to your content and offering them value in exchange for promotion, you can earn backlinks and get your content seen by more people. Thus, partnering with influencers can be a highly effective and beneficial advanced link building tactic.

8. Try guerrilla marketing.

Guerrilla marketing is an effective method to build backlinks and drive traffic to your website. Through traditional outreach strategies such as email campaigns or paid promotion, you can get eyeballs on your content and potentially see links back to it. Additionally, creating multiple content formats such as guides, infographics, videos, webinars, and podcasts can help to generate more leads and increase your authority. You can also leverage guestographics as a form of guest posting, which involves submitting high-quality infographics that link back to your content. Other than creating content, you can also become a thought leader and share motivational stories, quotes, and advice. Finally, Crowd Marketing is another advanced link building strategy that allows you to leave comments on thematic forums, reviews sites, and blog posts, as well as link to the pages you need in relevant topics. All of these methods have the potential to get the link juice flowing and provide real value in the interim.

9. Use web directories.

Using web directories can help with link building in several ways. Firstly, they provide an opportunity to post a link to your website and can also provide useful information for potential customers. Niche directories and directories attached to informative websites for a specific industry are a good choice, as they can help your website get indexed in the major search engines. Additionally, websites such as Wikihow, which receive an estimated 86% of their traffic from organic search, can be a great source for finding active link builders in your niche by searching for “sources and citations” in the heading text. Moreover, by using advanced Google search queries such as “keyword + inurl:links” and “keyword + helpful resources”, you can unearth other resource pages which may contain links to your website. Finally, you can use BuzzSumo to find references to your website and contact the site owners to request a direct link.

10. Monitor your backlinks.

Monitoring the links that come from your backlinks is an important step to ensure a healthy backlink profile and to understand who is contributing to it. To monitor your backlinks you need to react quickly when links are not indexed or get the lost status. Here are the steps to follow:

  1. Log in to your Ubersuggest account or enter your domain in the special platform section.
  2. Click on “Backlinks” and “Backlinks Overview”.
  3. Use Link Detox to check your backlink profile regularly.
  4. Use competitor research tools like SEMrush and Spyfu to analyze links.
  5. Determine the authority of the backlinks.
  6. Focus on relevant industries when performing outreach and creating content.
  7. Investigate the quality and quantity of the links pointing to your website.
  8. Pay attention to the number of unique referring domains.
  9. Produce new quality content consistently over time.
  10. Monitor the links and make sure they are indexed.

What are the Advanced Link Building Tactics?

1. Guest Blogging

Guest blogging has been a tried and true link building strategy for many years. It involves creating content for another site in your niche and linking back to your own content. When done correctly, guest blogging can be an invaluable tool to help with link building.

By writing and publishing a blog post on another website, you are able to get a backlink to your own site. This helps to build and increase the credibility of your brand and give you more exposure in your niche market.

However, it’s important to note that link building through guest blogging can be done wrongly. If you’re simply guest blogging on any available site to get more backlinks, this will violate Google’s guidelines and could even result in a penalty. It’s better to partner with relevant brands in your niche to ensure you create valuable, useful content.

To find relevant guest blogging opportunities, one method you can use is Google search operators. For example, if you’re looking for health and fitness websites to contribute to, you can search for “health + intitle:”write for us””.

In addition, you can also stand out by reaching out to relevant sites even if they don’t advertise guest posting opportunities. As long as you include a list of topics you’d like to cover, many people are more than willing to feature your unique blog post ideas.

By following the right steps, guest blogging can be an effective link building strategy that helps to increase the visibility and reach of your website.

2. Partnerships with Other Brands

Partnerships with other brands can be a great way to build links and boost your SEO. By teaming up with other brands, you can leverage their reach and audience in order to give yourself a boost on search engine rankings. This can be done through influencer outreach, guest blogging, and other tactics.

For example, influencer networks like Intellifluence or Upfluence can help you find relevant influencers for your brand. Once you connect with them, you can offer them access to beta software, free content, or products for review. This can help you establish relationships with influencers who can promote your brand, leading to more links and increased visibility.

In addition, you can also attend profile events, give interviews, and interact with other experts in your field in order to raise awareness of your brand and increase the chances of getting backlinks. Setting up Google Alerts with your brand name can also help you find linkless brand mentions and request that they add a link.

Finally, you can create information to be published on Wikipedia, as definitions and words found on Wikipedia often have an easy reach to Google’s snippet area. Having a presence on Wikipedia can help you grab the attention of scores of users searching the web for new information.

3. Create Influencer Marketing Strategies

Creating an influencer marketing strategy to help with link building can be an effective way of increasing brand exposure and gaining backlinks. By finding influencers related to your brand, you can open up the opportunity to discuss potential promotional partnerships. When you offer value to influencers, they may be more inclined to promote your content and services to their audience. This can give your brand direct access to their followers who are already interested in your niche. Additionally, influencers can encourage their followers to include a branded hashtag in their posts or shares of your content, which can help to drive more traffic and improve your ranking in search engines. By establishing mutually beneficial relationships with influencers, you can create a powerful link building strategy for your business.

4. Optimize Your Own Website for Search Engines

How can you optimize your own website for search engines? [Step-by-step instructions]

  1. Run a full audit of your website: Make sure your website is up to par with the competition. Perform an on-page audit, checking for content, keywords, and other factors. Do an off-page audit, ensuring that internal links are working properly. Also, perform a technical analysis, checking for HTTPS and page speed.
  2. Determine what your website needs: Create a list of keywords that users will use to find your website. Then, create and feed content to pages on your website that will lead to other sites. Make sure to look for any site errors, and fix them.
  3. Finalize your link building strategy: Increase the visibility of your website by investing your time in off-page SEO strategies, such as local citations and fixing broken links. Make sure to create a Google My Business listing if your business has a physical address. Also, invest in digital PR, social media marketing, influencer marketing, and review management.
  4. Find content on your website that will fit a resource page: Determine what content on your website will fit the resource page like a glove. Ensure that your content ranks well in search, which will make it more likely for potential followers and visitors to link to and share your webpages.
  5. Consider your competition: Consider how your competitors use link building tips and strategies. Also, think about how your target audience knows you, and how much better your site is configured than the competition. This will help you determine how to get your website in the top search results.

5. Use Social Media to Boost Your Brand

Social media is a powerful tool for boosting your brand through linking it to other social media accounts. It can be used to increase brand awareness, page views, and can even lead to new links over time. Here is a step-by-step guide to help you get started with using social media for link building.

Step 1: Use Hashtags Strategically: Search for relevant hashtags on Twitter and other social media platforms to maximize your reach.

Step 2: Look for Journalists Requesting Data: Monitor hashtags such as #journorequest and #prrequest for linking opportunities that fit your brand.

Step 3: Actively Engage on Industry Platforms: Commenting on others’ blog posts is another strategy you can implement to boost your brand awareness.

Step 4: Find Influencer Networks: Identify influencer networks like Intellifluence or Upfluence to find influencers that have websites related to your brand.

Step 5: Reach Out To Influencers: Reach out to influencers to discuss potential opportunities for promotion such as guest blogging, interviews, or other forms of content.

Step 6: Offer Value Before Asking for Anything: Ensure that you offer value to influencers before asking them for anything.

By following these steps, you can maximize your reach on social media and link your brand with other social media accounts. This will help your brand become more visible and increase its reach.

6. Use The Skyscraper Technique To Boost Your Existing Links

The Skyscraper Technique is an effective way to boost existing links and increase organic traffic to your website. Here’s a step-by-step guide on how to use the technique to maximize your success:

  1. Research your target keyword: Start by doing some research on the keywords you want to target. Use tools like BuzzSumo or YouTube to find content that is ranking high for the keyword you’re targeting.
  2. Create better version of existing content: Take the high-ranking content and create a better version of it. This can include adding a video, writing longer form content, adding useful images and/or infographics, or otherwise extending the quality of the content that ranks highly for your target keywords.
  3. Optimize your content for search engines: Once you’ve created your content, optimize it for search engine visibility. Make sure you include the target keyword in the title, meta descriptions, headings, and throughout the body of the content.
  4. Link building: Use an aggressive link outreach strategy to build backlinks to your improved content. You can use guestographics to contribute infographics to guest posting sites, as well as commenting on relevant forums and social media conversations.

By following these steps, you can use the Skyscraper Technique to increase organic traffic to your website and strengthen existing links. Keep in mind that building great content is the most effective way to acquire new backlinks to your website over time, so take the time to invest in the quality of your content.

7. Expand Your Link-Building Portfolio With Unlinked Brand Citations

Expanding your link-building portfolio with unlinked brand citations can be an effective way to get high-quality backlinks for your website. Here are the steps to do this:

  1. Use a tool like BrandMentions or a simple Google search to find unlinked brand mentions.
  2. Reach out to the website owners and politely ask them to add a link to your site. Explain why it would be useful for their readers and provide examples of your content.
  3. You can also offer to write a guest post for their website, which would give you exposure to their audience as well as a backlink to your site.
  4. Use a tool like Semrush’s News Alerts to track unlinked brand mentions and generate a list of webpages that mention your brand name.
  5. Analyze the results and reach out to sites you think would be a good fit.
  6. Use BuzzSumo or Mention to easily find unlinked brand mentions.
  7. Set up Google Alerts with your brand name to keep tracking brand mentions in the future.
  8. Favor websites with high Domain Authority when executing this strategy.

By following these steps, you can efficiently build your brand and establish yourself as an authority in your niche.

8. Use Informational Archives to Build Links

Informational archives, such as surveys, roundups, and influencers’ interviews, can be used to create data-driven content to build links. This content can be shared by relevant industry stakeholders, such as industry experts and influencers, to create backlinks for a website. As an example, a survey about advanced link building strategies was conducted with 10+ SEO professionals, link builders and founders. The results of the survey were shared with influencers and resulted in the creation of backlinks to the website. Additionally, the survey results can be used to create internal and external content, which can help improve the website’s ranking in search engine results. Additionally, informational archives can be used to create digests, such as selection of the most needed publications for a link builder with links, or a digest of the best articles of the month. These digests can be shared by relevant stakeholders to create backlinks and improve search engine rankings.

9. Utilize Your Email Contacts to Find Link Opportunities

Using your email contacts can help you find link opportunities by providing an easy way to reach out to potential link partners. Through email outreach, you can contact bloggers, journalists, and influencers within your niche and let them know about your content or product. You can then ask them to include a link in their future content or even agree to cooperate in the future. In addition, you can send personalized emails to your contacts each time you create new content, which can be quickly shared with a single click. Finally, you can build a database of partnerships and relationships that can be tapped into when you have new content that needs to be promoted or engaged with. All of these strategies can help you find link opportunities and make the most of your email contacts.

10. Track Down Unlinked Variations of Your Domain Name

If you want to track down unlinked variations of your domain name in order to build links, there are several steps you can take. First, you can use a tool such as Monitor Backlinks or a simple Google search using the “link:” operator, followed by your website’s URL, to find lost links. You may also want to set up Google Alerts to your email address whenever your website or brand is mentioned across the web.

You can also use tools such as Moz’s Fresh Web Explorer to type in your brand and find any unlinked mentions across the web. Furthermore, you can use specific search operators to find mentions of your brand and check whether or not the page provides a link back to your website. When you do find lost links, it’s important to be persistent and patient when contacting the website owner to ask them to restore or update the link. In some cases, you may need to provide the website owner with a new link to your content that they can use to replace the lost link, or you may need to offer to write a guest post or provide some other value in exchange for the link.

Finally, you can take advantage of Ubersuggest and quickly find active and inactive anchors by logging into your account or entering your domain in a special platform section, and clicking “Backlinks” and “Backlinks Overview.” By following these steps, you can track down unlinked variations of your domain name to build links.

Why do you Need Advanced Link Building Strategies?

1. To increase search engine rankings

Advanced link building strategies can help increase search engine rankings by using techniques such as generating links that are relevant to the content, using the skyscraper tactic, spying on competitors, creating supportive tools, building a link pyramid and increasing visibility by investing time in off page SEO. By focusing on quality over quantity, these strategies help to direct more traffic to a website or blog post, improve rankings and strengthen relationships with influencers. Additionally, link reclamation can be used to identify link opportunities and fix broken links. All these methods combined can help to increase a website’s ranking and make it more visible to potential customers.

2. To increase website traffic

Link building is an essential component of any successful search engine optimization strategy. Advanced link building strategies can help increase website traffic by improving the visibility and performance of a website in search engines. These strategies focus on improving the quality and quantity of links that point to a website, which in turn helps to increase its visibility in search engine results and improve its authority. Through techniques such as content marketing, outreach and link building, website owners can build relationships with other websites and earn higher-quality inbound links. This can result in more referral traffic to their website, which can help to boost overall website traffic. Additionally, building links to high-quality content can help a website rank higher in search engine results and attract more visitors, thus further increasing website traffic.

3. To improve website conversions

Link building strategies can be an effective way to improve website conversions by increasing visibility in search engine results. By building links from relevant websites, you can increase your website’s credibility and authority, which will in turn bring more qualified visitors to your website. With more quality visitors, you have a higher chance of converting them into customers. Additionally, creating multiple content formats such as guides, infographics, videos, webinars, and podcasts from research can help move potential leads further down the buyer’s cycle, thus increasing conversions. Additionally, link building strategies will help you stay one step ahead of your competitors and better understand your customer’s needs. When done correctly, link building strategies can significantly improve website conversions.

4. To improve website credibility

How can advanced link building strategies improve website credibility? Creating and maintaining a strong online presence can have a significant effect on the credibility of a website. Link building, or the practice of creating links to pages on other websites, is an important factor in achieving this. By investing time and resources into off-page SEO, such as local citations and fixing broken links, website owners can create a stronger online presence and increase visibility. Quality links should be relevant to the content of the website, which will help search engines trust the links and improve the website’s overall ranking. Additionally, content creation and curation, along with customer reviews, can help to further establish credibility and trust. By creating a strategic and comprehensive link-building strategy, website owners can establish a higher level of credibility for their website.

5. To establish a digital presence

Establishing a digital presence requires more than just having a website. Link building strategies can help elevate your company’s digital presence by making your website more visible and increasing brand awareness. Advanced link building strategies help to ensure your website gains higher search engine rankings and that your website is seen by more potential customers.

One way to increase your online presence is through digital PR. Digital PR consists of using various methods to increase online brand awareness, such as sharing press releases about your company with journalists, building relationships with bloggers or online journalists, and participating in influencer marketing. Digital PR and link building go hand in hand. If a journalist covers your story and mentions your brand, they will usually link to your website. To increase the likelihood of this happening, use a digital PR tool like Prowly to find journalist contacts and send a press release to relevant media publications.

Another effective strategy is content marketing. Content marketing is the process of creating and sharing content, such as blog posts and videos, to reach potential customers. Sharing content on social media is also an effective way to increase brand awareness and get more backlinks. To make the most out of content marketing and link building, create a content marketing plan. This plan should include creating quality content and sharing it on various social media platforms.

Link building and content marketing are beneficial for establishing a digital presence and increasing brand awareness. By using advanced link building strategies such as digital PR and content marketing, you can build a stronger online presence and create more visibility for your website.

6. To build brand awareness

Link building is an important strategy for increasing brand awareness, as it helps to build trust and establish credibility. When done correctly, link building can help to build a reputation of being an authoritative source of expertise in your industry, which can further help to build brand recognition. Through link building, businesses can establish relationships with other brands and websites, as well as gain the attention of news outlets and industry influencers. This can help to increase website traffic and establish a strong presence on search engine results pages, ultimately improving brand visibility. In order for advanced link building strategies to be effective, companies should focus on creating and promoting content that is relevant and insightful. By creating content that is original and of high quality, companies can demonstrate their expertise and build trust with potential customers. Additionally, it is important to stay active on social media and engage with influencers and reporters in order to build a strong presence. This can help to broaden the audience reach and create more links to the business’ website, leading to increased brand awareness.

7. To increase website authority

Advanced link building strategies can drastically improve website authority, which can have a tremendous impact on search engine rankings. Domain Authority is a major factor in SERP rankings, so targeted and high-volume publications are key to link building success. Quality links are determined by the domain’s sitewide authority and the relevance of the page linking to the website. Building links from authoritative sites that are closely related to the website is a great way to demonstrate expertise and build brand recognition. Google’s algorithm still takes into account backlinks and brand signals when determining search engine rankings, so link building is still a vital part of SEO.

8. To build audience engagement

Link building strategies can be effective in helping build audience engagement by creating useful and quality content that will make people want to share, understanding what your competition is doing well, using social media and forums to bring more eyes to your page, and reaching out to websites that are relevant to your content. Additionally, partnering up with a team of industry experts will help create content that leads to scalable link acquisition. Furthermore, getting active on social media and engaging regularly with reporters and bloggers in your niche will increase brand visibility, which can lead to new links over time. Finally, using traditional outreach strategies such as email campaigns and paid promotion will help drive traffic to content and see if anyone links back to it.

9. To increase customer loyalty

Advanced link building strategies are a great way to increase customer loyalty. By becoming a thought leader, you can inspire and educate your industry viewers and followers with motivational stories and leadership content. This will help build your brand image, as using your content as a link will help strengthen other people’s content. Additionally, Crowd Marketing is another way of getting free links by working with forums, review sites and comments. Statistics show that this method helps improve the performance of a site, as well as increase the awareness of a brand’s products and services. Finally, publishing a newsletter with quality and interesting content will increase attention and awareness of readers, which can lead to more shares and ultimately, an increase in traffic and backlinks. All these strategies, when used together, can help a business build customer loyalty as customers will be drawn to the content and value that the business provides.

15 Advanced Link Building Strategies & Tips to Boost your Rankings

1. Do-follow backlinks

Do-follow backlinks are links from other websites that pass on link juice and help boost rankings in search engines. They are a vital part of any SEO strategy as they allow your website to be seen as more reputable and trustworthy in the eyes of search engines.

The higher the quality of the referring website, the more link juice is typically passed on and the more of an impact it has on your website’s rankings. A good way to get do-follow backlinks is to create high-quality content and actively promote it through social media, forums, blog comments, and other relevant websites.

These links can also be acquired through link building activities, such as guest posting, influencer outreach, and helping other websites. However, it is important to note that search engines can pick up on unnatural link building activities, so it is essential to build do-follow backlinks only from reputable websites with similar topics.

2. Targeted backlinks

Targeted backlinks can help boost your rankings on Google by giving your website more authority and relevance. By gaining high-quality backlinks from relevant sites and channels, you can improve your website’s visibility and relevance to search engine algorithms. Link building using advanced strategies such as broken link building, guest blogging, blog commenting, forum discussions, Quora answers and content promotion on social media can help you gain more high-quality backlinks and brand mentions. These backlinks will help your website to rank higher on Google search engine results pages, as backlinks and brand signals are two important ranking elements according to Google. By focusing on gaining targeted, high-quality backlinks that are relevant to your content, you can help your website get more visibility and increase your chances of appearing in the top search results.

3. Internal backlinks

An internal link, also known as an inbound link, is a hyperlink that points to a specific page or resource on a website. It is a form of link building that is used to increase the ranking of a website in search engine results. Internal links help boost rankings by providing visitors with an easy way to navigate from page to page within a website, and also by helping search engine crawlers to better understand the structure and content of a website. Internal links can be used to draw attention to the most important pages, and also to direct visitors to the pages where they can find the information they are looking for. Internal links are also important for improving indexing rate, as search engine crawlers can find the pages faster and more easily when there are internal links.

4. External backlinks

External backlinks are links from other websites that point to a specific page on your website. These links are an important factor in search engine optimization, as they help search engines understand the relevance and authority of your website. The more reliable external websites that link to your page, the higher your website ranks in the search engine results pages (SERPs). By using backlink strategies such as link building, broken backlinks, and social media, you can help increase your website’s rankings and visibility. Link building through traditional outreach strategies like email campaigns and paid promotion can help drive traffic to a page, and if done properly, can result in backlinks from other external websites. Social media can also help generate links to your website, with activity such as leaving a link to your website in your profile, publishing new articles in the blog with links to your website, and engaging with users in comments with links to your website.

5. Fresh content

Fresh content can help boost rankings by providing valuable information that is up-to-date and relevant to its target audience. Content that is rich in quality, relevant to the topic, and offers new insights and data can help to increase website visibility and improve its search engine optimization (SEO). Additionally, fresh content can help to build authority by demonstrating expertise in a niche, creating trust, and establishing credibility. Strategies such as evergreen skyscraper technique, creating original content, and updating existing content are just a few of the ways businesses can use fresh content to increase website rankings. Additionally, content that is newsworthy, such as announcements about new products or services, can also be used to build backlinks and increase visibility. Finally, content that is optimized for multiple formats, such as guides, infographics, and podcasts, can also be used to increase leads and authority for a website.

6. Social media

Using social media strategically can help boost rankings by increasing website traffic, creating backlinks and engaging with reporters and bloggers in the same industry. By leaving a link to your website in your profile, publishing new articles with links to your website, and interacting with users in comments, you can create a unique backlink strategy and increase your SERP rate. You can also take advantage of user-generated content and influencer marketing by reaching out to people who have shared your content in the past, building an online presence for your brand, using hashtags strategically, and finding reporters and bloggers who are requesting data related to your industry. All of these strategies can help you build relationships and increase your brand awareness, which can in turn lead to more incoming links and improved rankings.

7. Featured in other websites

Featured content has become an increasingly popular way for websites to boost their rankings in the search engine results pages (SERPs). Featuring content can help attract attention from a larger audience, as well as improve the website’s organic search visibility. By creating content that is interesting and engaging, it naturally draws traffic to the website and increases the website’s relevancy in search engine rankings.

Creating visual assets can be an effective tactic for advanced link building, as visual content often draws more attention than text-only content. A great example of this is the CTR visual created by a website that has been linked to dozens of times by authoritative sites in the marketing niche, with many of those links coming directly from people posting the visual on their site and linking back to the source.

Content curation is another good advanced link building strategy, as putting together a “best of” list for the week can help gain visibility from both sources and people looking for content. Additionally, creating tools, templates, and widgets that simplify tasks for people can also result in more backlinks without needing to ask for them.

Finally, having a brand presence on Wikipedia can be one of the most effective advanced link building tactics for a company. By creating Wikipedia descriptions of a brand and its products, along with relevant links to the website, it will help draw more attention from searchers and help improve a website’s ranking in the SERPs.

8. Influencer marketing

Influencer marketing involves working with influential people in a particular niche who can share and promote your brand’s products, services, and content to their large, pre-established audiences. This form of link building strategy can be incredibly beneficial for boosting your organic rankings.

Google looks for high-quality, authoritative content to rank in search results, and influencers can provide just that. Influencers can create engaging content that features your brand’s links and hashtags, driving more organic traffic to your website. They can also encourage their followers to share your content and use branded hashtags, which increases your visibility and builds your reputation as a reputable brand.

To get started with influencer link building, you need to find relevant influencers and discuss promotion opportunities with them. There are many tools available, such as Intellifluence and Upfluence, that help you identify influential people in your niche. When talking to potential influencers, make sure you offer them something valuable, such as beta access to software or free high-quality content. Finally, make sure to follow the disclosure guidelines for your geography, as the FTC in the US requires influencers to disclose paid partnerships.

Overall, influencer marketing is a great way to naturally grow your website rankings and build your brand reputation. It provides access to pre-established audiences and encourages organic shares and engagements, all of which help boost your rankings.

9. Google My Business

Google My Business is a local SEO strategy that helps local businesses increase their visibility in search engine results. It involves creating and maintaining a Google My Business listing which includes correct and consistent third-party citations as well as claiming a listing on popular user-generated content sites. Additionally, businesses should invest in digital PR, social media marketing, influencer marketing, and review management to improve the public perception of their brand. SEO & SEM are key components of achieving an exceptional digital presence, and creating a Wikipedia description of the brand and products can be an effective advanced link building tactic.

10. Geographical backlinks

Geographic backlinks can be a powerful tool in boosting a website’s ranking in search engine results pages. By linking to relevant local websites and directories, businesses can increase their search engine visibility in the local area. This is because geographic backlinks are seen as a signal of trust and relevance, helping to establish a website’s presence in the local community. Furthermore, when done correctly, local businesses can also benefit from increased website traffic and brand awareness.

For example, local businesses such as restaurants, shops, and service providers can benefit from backlinks from local newspapers, directories, and other local websites. This is because these websites will likely have an established readership in the local area, helping to generate traffic and leads. Additionally, local businesses can benefit from backlinks from social media profiles, local blogs, and online review sites. By leveraging the power of these backlinks, local businesses can help increase their visibility in local search engine results.

Overall, geographic backlinks can be a powerful tool to help local businesses increase their search engine ranking and visibility. By linking to relevant local websites and directories, businesses can establish trust and relevance, helping to boost their rankings in the local area.

11. Breakthrough backlinks

A breakthrough backlink is an advanced link building tactic that can help boost a website’s rankings in search engine results pages (SERPs). It involves finding broken or missing links on other websites and offering to replace them with links to your own content. This can be beneficial for both parties, as the other website gets a working link and you get a high-quality backlink to your site. To find broken links, you can use a tool like Ahrefs or a simple Google search using the “site:” operator.

Once you have identified broken links, you can reach out to the website owner and offer to replace the broken link with a link to your own content. This can be an effective way to get high-quality backlinks, as the website owner is likely to be interested in fixing the broken link and will likely appreciate your offer to provide a replacement. It is important to make sure that the link you provide is relevant and useful to the content that the broken link was originally pointing to.

In addition to broken link building, there are other advanced link building tactics such as guest blogging, blog commenting, forum discussions, Quora answers, and promoting content on social media that can help improve rankings. It is important to follow Google’s link guidelines when engaging in any link building activities to avoid any penalties.

12. Schemes & giveaways

Link building is a crucial part of SEO, as it helps search engine algorithms to understand the relevance of your website. While organic link building techniques such as guest posting, outreach, and creating content are essential, there are other less-known link-building strategies that can help boost rankings.

One such example is offering coupon codes and scholarships. Many coupon sites on the web are offering different offers along with scholarship offers, which tend to attract a huge amount of links from various review websites and blogs, and also from .edu sites. Analyzing the backlinks of these coupon sites can give us a treasure of SEO knowledge that even Google Webmasters wouldn’t be able to teach us.

By studying a single website, I can uncover the link-building strategies that are being used by these coupon sites, which I can then replicate at scale. Some of the methods they adopt include donation links, guest posting, participating in PINs, buying links on websites, ‘sponsoring’ software in return for a link, and signing up to get free weekly resources.

In conclusion, if you want to know what works in the world of SEO, you should be taking the time out to analyze the backlinks of these coupon sites and copying their strategies. This could lead you to uncover a goldmine of link building knowledge, and also help you replicate their links if you wished to.

13. Listicle backlinks

Listicle backlinks can be an effective link building strategy for businesses looking to boost their online rankings. By creating content in the form of listicles, businesses can provide digestible, bite-sized chunks of valuable information to their target audiences. According to a study by BuzzSumo, listicles have been shown to generate more backlinks than other content formats, even outperforming quizzes, videos, and infographics. Additionally, businesses can look for round-up posts relevant to their niche, such as “15 Best Advanced Link Building Articles of the Week” or “15 Best Advanced Link Building Strategies of 2019 from Marketing Gurus” and contact the curators to ask for a mention with a link attached. Lastly, businesses can analyze their competitors’ backlinks to determine which content types tend to attract the most backlinks in their industry, and use that information to create similar types of content on their website. When done strategically, listicle backlinks can help boost a business’s rankings in search engine results pages.

14. Backlink analysis tools

One of the key elements of any successful SEO strategy is backlink analysis. By leveraging the right tools, you can identify high-quality opportunities to increase your visibility in SERPs and boost your rankings. To help you get started, here is a list of backlink analysis tools that can help you identify relevant, authoritative backlinks: Ahrefs.com, Page Optimizer Pro, Link Research Tools, Google Alerts, Word Counter, Pitchbox, Common Backlinks Tool (CBLT), Link Juice Thief (LJT), Backlink Profiler (BLP), Link Recover Tool (LJR), Bulk URL Analyzer (Juice Tool), SERP Research Tool (SERP), Link Alerts (LA), Strongest Subpages Tool (SSPT), Link Simulator, SEMrush, and Spyfu. With these tools, you can perform a detailed backlink audit, disavow spammy links, and analyze your competitor’s backlink profile for opportunities you can capitalize on. These tools can provide insights into the quality and quantity of links pointing to any website you’d like to analyze, helping you identify authoritative and relevant backlinks.

15. Content optimization

Content optimization is the process of creating content that is optimized for both users and search engines. It involves strategically crafting content that has the potential to rank for relevant keywords, attract the right audience, and provide the best possible user experience. Content optimization can help boost rankings by providing content that is relevant, engaging, and of the highest quality. This helps to ensure that search engines are able to find and rank your content, driving more organic traffic and leads to your website. By understanding your target audience, researching relevant keywords, and taking the time to optimize your content, you can ensure that your content will have the best chance of ranking in the search engine results pages.


What is link building?

Link building is the process of acquiring hyperlinks from other websites to your own website in order to increase search engine visibility and rankings. It is a practice of building one-way hyperlinks (also known as “backlinks”) to a website in order to improve its search engine visibility. Link building involves creating inbound links to your website from external sites with the end goal of increasing your rankings in SERPs (search engine results pages). Links can be acquired through various methods, such as content marketing, building useful tools, email outreach, broken link building and public relations. While some people choose to buy links for their sites, this is not recommended as it can lead to penalties from Google. The goal of link building is to practice ‘white hat’ link building, which involves creating a foundation of organic, relevant and valuable links that improve user experience.

What are some advanced link building strategies?

What are some advanced link building strategies? [Expanded list]

Advanced link building strategies can help you gain visibility and ranking in search engine results. Some strategies are as follows:

  1. Skyscraper Link Building: This involves four strategies to implement simultaneously: content creation, networking, claiming links, and link reclamation.
  2. Broken Link Building: Find and replace broken links with new ones.
  3. Resource Page Linkbuilding: Find resources in your niche and submit to resource pages.
  4. Unlinked Brand Mentions: Find places where your brand is mentioned without a link and reach out to the websites to add a link.
  5. Link Reclamation: Request for a link from websites that are already linking to your content.
  6. Competitor Backlink Analysis: Analyze backlinks of your competitors and replicate them.
  7. Expert Roundup: Look for content curators who put together round-up posts relevant to your industry and ask them to mention any of your resources.
  8. Social Sharing: Promote and post content on various social media platforms.

How does link building help website ranking?

Link building helps website ranking by providing search engines with a way to measure the trustworthiness of a website. When high-quality inbound links point to a webpage, it signals to search engines that the page is valuable and relevant, resulting in higher rankings. Links can also give your website instant exposure to the audience of the website linking to you, which can lead to referral traffic and increased brand recognition. Additionally, links can help Google better understand whether or not your content is worth showing, so having the right links is essential. Ultimately, link building is an essential component of ranking better in search and should be part of an effective content marketing campaign.

How can I get backlinks to my website?

Wondering how you can get backlinks to your website? Follow this step-by-step guide to learn several effective link building tactics that can help boost your search engine rankings and drive more traffic to your site.

First, consider link reclamation. This involves finding links to your website that have been removed or changed, and reaching out to the website owners to ask them to restore or update the link. You can use a tool like Monitor Backlinks or a simple Google search using the “link:” operator, followed by your website’s URL, to find lost links. When reclaiming lost links, be persistent and patient and consider offering something of value in exchange for the link.

Another advanced link building tactic is broken link building. This involves identifying broken links on other websites and offering to replace them with links to your own content. Use a tool like Ahrefs or a simple Google search using the “site:” operator, followed by the URL of the website you want to check, to find broken links.

Finally, you can reach out to your friends, family, colleagues, partners, and clients for backlinks. Ask for in-content links instead of links in the sidebar or footer, and make sure the backlink comes from a website that is relevant to your niche.

You can also take advantage of Ubersuggest to quickly find active and inactive anchors. Log in to your account or enter your domain in a special platform section and click “Backlinks” and “Backlink Overview”. And don’t forget to set up Google Alerts to your email address whenever your website or brand is mentioned across the web.

Following these steps can help you get backlinks to your website and increase your search engine rankings. Good luck!

What is the best way to find link building opportunities?

Finding link building opportunities can be a daunting task, but there are a few simple steps you can take to ensure you get the most out of your efforts.

The first step is to analyze competitor links. By looking at the links that competitors have secured, you can get an idea of which tactics may be successful for your own link building efforts. You can also group these links by outreach tactic, which will make it easier to send the right pitch and increase your chances of securing a link.

Another great strategy is broken link building. This involves finding a relevant broken link on a website, creating something similar to the broken resource, and asking anyone linking to the dead resource to instead link to your working resource. To do this, you can use the Wayback Machine to view what the page used to look like, and utilize Ahrefs’ Site Explorer to find everyone linking to the dead resource.

Finally, the easiest way to get links to content is to get eyeballs on it. Use traditional outreach strategies from email campaigns to paid promotion to drive traffic to a page and see if anyone links back to it. Additionally, by actively participating in niche-related online communities, such as forums and social groups, you will not only gain some good backlinks, but also have access to the newest industry news and be able to connect to other people in your niche.

Overall, link building is an essential part of any successful online marketing strategy. By following these steps, you will be well on your way to finding link building opportunities that will help your website grow.

What is an effective link outreach strategy?

Dear [Name],

I hope this email finds you well. My name is [Name] and I’m a [Position] with [Your Company]. I am contacting you because I believe our content is closely related and I believe it would be mutually beneficial for us to discuss how we can collaborate.

We recently published an in-depth guide on effective link outreach strategies. It provides step-by-step instructions on how to create a successful outreach campaign. Our goal is to help marketers and businesses build strong relationships with influencers and secure more links to their websites.

I believe our guide would be a valuable resource to your website’s readers and I would be grateful if you could link to it. I look forward to hearing from you soon.

Best regards,


How can I track my backlink data?

Have you been trying to track your backlink data and increase the number of visitors to your page? You’ve come to the right place. Here’s a step-by-step guide on how to track your backlink data and increase your website’s visibility.

First, you need to gain some backlinks. One of the easiest ways to do this is to contact the webmasters of websites that have already mentioned your brand or product, but not linked to your website. Ask them to convert that mention into a backlink.

Now, to find these mentions, you can use the LinkResearchTools SEO toolkit. Start a Backlink Profiler report and filter the results by Link Status > MENTION. For brand mentions that don’t look like URLs, you can use the SERP Research Tool with a smart combination of advanced search operators. For example, you can use the search operators “[brand name] OR [brand name] -[brand website]” to find mentions of your brand with no link to your website. To find the most mentions, select all results from any time or the last year.

Once your SERP report is completed, select “NO” in the ‘Linked’ column to see the URLs that are not linked to your site. You can then sort the results by LRT Power*Trust to find the strongest pages mentioning your brand.

Once you find the relevant websites, contact the webmaster with a simple email asking them to add a hyperlink so that people can find out more about your product or brand.

Lastly, you need to monitor how the graph and the number of your backlinks are increasing. To do this, take advantage of Ubersuggest and quickly find active and inactive anchors. Log in to your account or enter your domain in a special platform section, and then click “Backlinks” and “Backlinks Overview”.

By following these steps, you can easily track your backlink data and increase the visibility of your website.

How do I use anchor text to improve my link building?

If you want to improve your link building with anchor text, there are a few key steps you should follow.

First, understand that Google uses anchor text as a ranking signal. If you’re getting a link with your keyword as the anchor text, that’s a good sign. However, avoid building too many exact-match anchor text links, as this can be seen as spammy.

Second, create a diverse anchor text profile. This should include branded anchor text, partial match anchor text, naked URL anchor text, generic anchor text, and page title anchor text. Monitor your anchor text profile regularly to ensure the ratios between the types of anchor texts are balanced.

Third, be mindful of how you are using anchor text when you post content on third-party sites. Don’t use excessive or duplicate links, and avoid using the same anchor text too often.

Finally, when you have control over the anchor text, use branded anchor texts as a safe route. This may not be the fastest way to rank, but it helps to keep your site safe.

By following these steps and monitoring your anchor text profile regularly, you can improve your link building with anchor text.

What are the benefits of guest blogging for link building?

Guest blogging is an effective and popular link building tactic used by marketers, SEO-Gurus, and link builders worldwide. It is a mutually beneficial strategy that helps both the site owner, the guest blogger and the users. Benefits of guest blogging for link building include increased brand visibility, better search engine rankings, and more targeted traffic.

Guest blogging is a great way to increase your backlinks from trusted sites. There are four key steps to getting backlinks through guest posting: finding a trusted site in your niche, negotiating with the owner, preparing your article with the necessary links, and sending it for approval. Though guest articles are typically placed for free, there are also cases of bartering.

When looking for sites to guest post on, be selective. If a site accepts everyone and everything, it’s not worth your time. Make sure the content you prepare is useful and valuable – Google won’t appreciate boring SEO articles. To make the search easier, there are special platforms like Collaborator, which provide a catalog of trusted sites in your niche, with 40+ SEO parameters.

To find relevant guest blogging opportunities, you can use Google search operators. For example, searching for “Your keyword + intitle:”write for us” will give you a list of sites that accept guest posts.

Overall, guest blogging is an invaluable link building tactic, and one that can provide immense benefits to both the guest blogger and their website.

What are the dangers of using spam links in link building?

The dangers of using spam links in link building are numerous and include being penalized by Google for violating their Webmaster Guidelines. This can result in a decrease in a website’s ranking in search results, as well as decreased visibility. Spammy links can also negatively affect the user experience, as they are often placed on sites with no relevance to a company’s content. Additionally, spam links can be used by competitors to negatively affect a website’s ranking, by carrying out a negative SEO attack. Examples of spam link building practices include creating private domains for distributing duplicate content, using general content directories to republish materials, paying third-party sites to host backlinks, and spamming forums and comment boards with backlinks.