Link Authority Metrics

URL Rating (UR)

Dennis Akkerman

Dennis Akkerman

CEO & Link Building Expert

Definition

URL Rating (UR) is an authority metric developed by Ahrefs. Unlike domain-level metrics that judge the strength of an entire website, UR evaluates the backlink profile of a specific webpage. The score is logarithmic, ranging from 0 to 100, and it predicts how likely the page is to rank in search results.

Why It Matters for SEO

Pages with high UR tend to attract more links and pass greater link equity to the pages they link to. Understanding UR helps marketers prioritize which pages need more outreach and which pages can serve as authority sources in internal linking strategies.

Best Practices

  • Use UR to evaluate individual page strength, not just domain metrics
  • Target high-UR pages for backlink acquisition
  • Build internal links from high-UR pages to boost other pages
  • Monitor UR changes after link building campaigns

Related Terms

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