Link Types and Attributes
Paid Links and Advertorials
Dennis Akkerman
CEO & Link Building Expert
Expert
Definition
Paid links are backlinks purchased from another site. Advertorials are sponsored articles that include a link to your site. Google's guidelines require that paid links be labeled with rel="sponsored".
Why It Matters for SEO
Buying links to manipulate rankings violates search-engine policies. After the Penguin update and the 2022 link spam update, Google emphasizes link quality over quantity; low-quality paid links may do more harm than good.
Related Terms
Need Expert Link Building Services?
Put this knowledge into action with our professional link building services