Link Authority Metrics
PageRank
Dennis Akkerman
CEO & Link Building Expert
Expert
Definition
Google's original link-based ranking score (0-10 in its public form, now internal). Higher PageRank means more authoritative backlinks. Link equity flows through hyperlinks; not publicly visible since Google discontinued the Toolbar, but still foundational to how links impact SEO.
Why It Matters for SEO
While no longer publicly visible, PageRank remains a core concept in how Google evaluates links. Understanding link equity flow helps inform internal linking and link building strategies.
Related Terms
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