Nofollow Link

Definition

A link with rel="nofollow" attribute. Instructs search engines not to count that link as an endorsement (historically not passing PageRank). Common on user-generated content, ads, or untrusted links.

Why It Matters for SEO

While nofollow links don't directly boost rankings, they drive traffic, contribute to a natural link profile, and can lead to dofollow links indirectly. As of 2019, Google treats nofollow as a "hint" rather than absolute directive.

Best Practices

• Use nofollow on any link that is paid for or not editorially given
• Don't worry if you get nofollow backlinks - they provide value through exposure
• Avoid trying to "sculpt PageRank" with nofollow internally
• Aim for dofollow links for ranking benefit, but appreciate nofollows for traffic and diversity

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