Link Reclamation

Definition

The process of regaining backlinks that you previously had or capitalizing on link opportunities that should be yours. Includes reclaiming lost backlinks, claiming unlinked brand mentions, and fixing 404 backlinks.

Why It Matters for SEO

Building new backlinks from scratch is hard work. Link reclamation is "low-hanging fruit" because it targets links or mentions that already exist. More efficient than earning brand new links because the "heavy lifting" has already occurred.

Best Practices

• Be polite and concise in outreach - don't sound accusatory
• Prioritize high-value links from high-authority sites
• Keep records of what you're reclaiming and follow-ups
• Don't be spammy - be surgical, not blanket campaign
• Use tools to automate detection of lost links and mentions

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