Link Types and Attributes
Link Juice (Link Equity)
Dennis Akkerman
CEO & Link Building Expert
Expert
Definition
Link juice refers to the authority passed from one page to another via hyperlinks. Not all links transmit equal value. A single backlink from a highly authoritative site can provide more SEO benefit than dozens of links from low-quality sites.
Why It Matters for SEO
Factors influencing link juice include the linking page's authority, topical relevance, the number of other outbound links on that page and whether the link is dofollow. Understanding link equity helps prioritize outreach efforts and internal linking structures.
Related Terms
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