Business & ROI Strategy

Link-Building ROI

Dennis Akkerman

Dennis Akkerman

CEO & Link Building Expert

Definition

Before launching a link-building campaign, evaluate the return on investment (ROI). Google considers content and links two of the most important ranking factors, but the Penguin and 2022 link-spam updates shifted the focus from quantity to quality.

Why It Matters for SEO

Calculate how many customers or conversions are needed to justify the cost of acquiring links. Consider metrics like lifetime customer value, conversion rates and average order value.

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