Link Analysis and Concepts

HTTP Status Codes and Redirects

Dennis Akkerman

Dennis Akkerman

CEO & Link Building Expert

Definition

Proper use of redirects preserves link equity. A 301 redirect permanently redirects one URL to another and passes most link juice. A 302 redirect is temporary, signaling that the original URL will return. 410 Gone indicates that the page has been permanently removed.

Why It Matters for SEO

Misusing redirects can confuse search engines and dilute link authority. Always use 301 for permanent moves to preserve SEO value.

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