Link Types and Attributes
Dofollow Link
Dennis Akkerman
CEO & Link Building Expert
Expert
Definition
An HTML link without a rel-nofollow attribute (i.e., a normal link). Search engines crawl dofollow links and consider them in ranking algorithms, so they pass PageRank/link equity by default.
Why It Matters for SEO
Dofollow links are the primary type that boost SEO. They pass ranking credit from one page to another, making them the most valuable for link building campaigns.
Related Terms
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