Link Building Strategies
Digital PR
Dennis Akkerman
CEO & Link Building Expert
Expert
Definition
Using public relations techniques to earn backlinks. Instead of traditional PR's goal of brand mention, digital PR aims for online coverage that includes links through newsworthy content, data studies, or noteworthy achievements.
Why It Matters for SEO
Digital PR is a white-hat way to build links at scale if you can generate buzz. Results in high-authority editorial backlinks from news sites and blogs.
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