What are Pillar Pages in Link Building? And How to Build Them for Better SEO Rankings

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Pillar pages are pieces of content that serve as the cornerstone of a topic cluster and provide a comprehensive overview of a broad topic. They are usually long-form articles of 2,000 to 2,250 words and act as a table of contents, linking to more specific content pieces. Pillar pages are great backlink targets because they are highly shareable, and they can help build your Google search rankings and increase the inbound links from other websites. They are used to organize content on websites, improve SEO, generate traffic and leads, audit content, and focus content strategy on the most important topics.

1. They help to structure the website content in a way that is easily digestible for the user.

Pillar pages help to structure content for users by making it easier to navigate and browse a website. They are the starting point for users to dive into a topic, organizing content into an easy-to-understand hierarchy with a table of contents, a sticky menu, or visual elements. Pillar pages act as an information hub around the core topics of a business, allowing users to find all related information in one place. The improved experience of using topic clusters allows users to find the information they are looking for quickly and keeps them on the website longer, which in turn gives Google more data to determine rankings.

2. They help to increase the overall authority of the website.

Pillar pages help to increase the overall authority of the website by boosting search engine optimization and improving the user experience. The pillar page method is critical in building trust with searchers and increasing visibility online. Pillar pages can help improve search rankings, resulting in more visitors to the website and more opportunities to capture leads. Additionally, pillar pages make it easier for search engine crawlers to find content, which increases the chance of Google seeing the value in the content and possibly ranking the web pages better. Pillar pages can also build topical authority and simplify navigation for both users and search engines, avoid keyword cannibalization and improve the site’s interlinking. Finally, pillar pages are useful resources that tend to attract more backlinks than regular blog posts, which can help to build the overall authority of the website.

3. They help to target a specific niche.

Pillar pages can be a powerful tool for targeting a specific niche, as they help to demonstrate expertise in a certain area and prove trustworthiness to search engine algorithms. Through thorough keyword research, businesses are able to identify relevant user search queries and create content to draw users in from search engine results pages. Additionally, the internal linking of pages within a cluster helps to effectively steer users to consume the content. The end goal is to improve search engine rankings and organic traffic, and the cluster-pillar method can help to satisfy Google’s Expertise, Authority, and Trustworthiness (E-A-T) factors. Ultimately, Google wants to give searchers the best, most relevant information and the cluster-pillar method helps to better serve organic searcher intent, providing a comprehensive view of a certain subject.

4. They help to increase website visibility and authority.

Pillar pages help to increase website visibility and authority by improving search engine rankings, building trust with searchers, increasing opportunities to capture leads, displaying expertise on a given topic, generating backlinks, enhancing user experience, and improving site structure. All of these factors work to boost website visibility and authority, leading to more visitors and higher conversion rates. Pillar pages can also rank for high-volume keywords, making it easier for search engines to select and display the best URL for any query. By taking advantage of pillar pages, businesses can improve their website visibility and authority and stay ahead of the competition.

5. They help to improve user engagement.

Pillar pages improve user engagement by providing a better user experience, improving site structure, and ranking for high-volume keywords. By adding strategic internal linking to a pillar page, users can access beneficial content which makes the site more user-friendly. This, in turn, helps generate higher conversion rates as users are more likely to engage with content and stay on the website longer. Furthermore, since pillar pages cover a topic thoroughly, they are more likely to be shared and linked to by other websites, which helps to generate more backlinks. All of these factors contribute to improving user engagement.

6. They help to improve the user experience of the website.

Pillar pages can improve the user experience of a website by providing clear trust signals through comprehensive, more meaningful content and by showcasing website experts through the content they are associated with. Pillar pages also help simplify navigation of the website, by making it easier for readers to find the information they need in one place and providing a table of contents that allows them to skip to the section they most want to read. Additionally, pillar pages can help enhance user engagement signals by simplifying access to related content and encouraging people to move through the information-seeking and buying cycle sooner. Lastly, pillar pages make it easier for search engine crawlers to crawl the website and make it more accessible, which can lead to higher SEO rankings.

7. They can be used to create content-rich landing pages.

Step-by-Step Instructions for Creating Content-Rich Landing Pages with Pillar Pages

  1. Identify the topic you want to create a content-rich landing page around.
  2. Create a pillar page for this topic. Make sure to include information that’s comprehensive, clear and concise, and compelling enough to attract potential customers to your site.
  3. Include call-to-action (CTA) buttons that prompt visitors to convert on the page.
  4. Set up a thank you page for visitors who decide to convert.
  5. Include a PDF version of the pillar page that visitors can download by providing their contact information.
  6. Add a limited navigation menu to the landing page to help visitors focus on taking a next action rather than browsing your site.
  7. Add additional content to the landing page to inform visitors and help them make an informed decision.
  8. Optimize the page for search engine results pages (SERPs) using SEO best practices.
  9. Monitor the page’s performance to evaluate its effectiveness.
  10. Make adjustments and updates to the page to ensure it’s as effective as possible.

8. They help to increase inbound marketing traffic.

Pillar pages are great tools to improve inbound marketing traffic because they are powerful tools to improve both SEO and the user experience. Internal links from the pillar page to other pages on the website, combined with a lead nurturing strategy, help to signal to Google that the page is important. This, in turn, helps the page to rank higher in search engine results, which leads to more visitors to the website. Additionally, when pillar pages are seen as authoritative sources of information, they are more likely to stay at the forefront of customers’ minds, increasing the chances of conversion.

Why are pillar pages important for link building?

Different Types of Pillar Page Examples

1. Category Pages

A category page is a type of pillar page that is designed to organize and structure content into a specific topic or set of topics. Unlike other types of pillar pages, such as resource pages, product/service pages, or long-form content pages, a category page provides an overview of the topics or subjects associated with your business and presents the content within each topic in an organized and easily accessible manner. This makes it easier for users and search engines to interact with your website and boosts your SEO efforts. Through the use of topic clusters, a category page makes your website easier to crawl and improves your site structure, helping Googlebot and other search engines index and rank your pages.

2. Product Pages

Product/service Pillar Pages are mainly used by SaaS companies and marketing agencies and focus on their product or service. A good example of a product Pillar Page is Vital’s service Pillar Page on its pay-per-click management services. This page answers commonly asked questions about its services, such as the type of services offered, monthly management benefits, its step-by-step approach, account setup process, and a bit about pricing. Other examples of product/service Pillar Pages are those created by email marketing companies and SEO agencies. These pages provide comprehensive information on their services and products, as well as actively look to drive conversions.

3. How-to Pages

Examples of how-to pages include “How to Shoot Film Photography — A Guide from Start to Finish,” by StudioBinder and “How to Start a Successful YouTube Channel for Your Business,” by Wix. These how-to pillar pages provide users with step-by-step tutorials on how to solve a problem. The former uses text and video to explain the technical steps of setting up a camera and developing film. The latter is an in-depth guide divided into 12 chapters. It covers each step of creating a YouTube channel, from setting up an account to measuring the results. For both pages, visual content such as images, videos, and infographics are used to help illustrate the concepts discussed.

4. Evergreen Pages

An evergreen page is a type of pillar page that provides long-term value to readers and remains relevant over time. Unlike other types of pillar pages, evergreen pages focus on providing content that is timeless and does not quickly become outdated. They often contain in-depth information about a single topic so that it can remain useful for a long time. Evergreen pages are also great for search engine optimization because they are more likely to stay relevant than other types of pillar pages. Examples of evergreen pages include resource pages, product/service pages, and long-form content pages.

Some industry-related pillar page examples include Foresters Friendly Society’s page that covers trust signals, dominant user themes, interactive content and wider brand signals. Vital’s service pillar page is another example, which offers information about their pay-per-click management services, their monthly management benefits, their step-by-step approach, account setup process and pricing. Lastly, if you’re in the decision stage, you can find a CTA to get in touch with sales to get a PPC management proposal. All of these examples offer a comprehensive resource on a specific topic and have been optimized well for search to help boost rankings.

6. Blog Posts

What are examples of blog posts as a pillar page?

One example of a blog post that could act as a pillar page is a long-form blog post. This type of blog post provides an in-depth look at a specific topic, addressing many subtopics related to the broader concept. It may even link to outside sources to explain a concept in more detail. Long-form blog posts are designed to make it easy for readers to understand the subject, while providing additional helpful resources.

Another example of a pillar page blog post is a content marketing guide. This type of post allows you to cover a range of subtopics related to the overarching topic of content marketing in one piece of content. From providing tips on how to create content that resonates with readers, to discussing the importance of content mapping, a content marketing guide can give readers an overview of the topic and provide helpful resources for further research.

Finally, a blog post that discusses the benefits of implementing a topic-based SEO strategy can also act as a pillar page. This type of post explains the importance of having Pillar Pages, which are used to organize many related pieces of content on your site, as well as giving readers advice on how to use them effectively to boost their rankings. It can also provide additional tips on optimizing existing blog posts and creating new ones to increase organic visibility.

7. Landing Pages

A landing page is a web page designed with the primary goal of converting visitors into leads or customers. It typically features concise copy and limited site navigation, so that visitors focus more on taking action rather than browsing the page. The page may include more information about the business, products, and services, but its primary purpose is to generate a lead.

Examples of landing pages include sign-up forms, check-out pages, product pages, and subscription forms. For example, a business may have a landing page with a sign-up form that asks visitors to provide their name and email address in order to receive a free eBook or other offer.

Pillar pages, on the other hand, are designed to attract potential customers to your website with educational content. They are not designed to convert visitors into leads, but rather to engage visitors with content and inform their decision-making process. Examples of pillar pages include blog posts, case studies, FAQs, and product descriptions. For example, a business may have a pillar page that offers a comprehensive overview of its products and services, along with links to related content. This type of page allows visitors to learn more about the business before deciding whether or not to convert.

8. Video Posts

What are examples of video posts that are a type of pillar page?

One example of a video post that is a type of pillar page is “How to Shoot Film Photography—A Guide from Start to Finish” by StudioBinder. This guide is an in-depth tutorial on how to start shooting film, covering all the basic steps from getting a camera to developing film rolls. Combining text with video gives a visual explanation of the more technical aspects, making it easier for viewers to understand the concepts.

Another example of a video post that is a type of pillar page is “How to Start a Successful YouTube Channel for Your Business” by Wix. This in-depth guide is divided into 12 chapters, taking viewers through each step from creating an account to measuring the results. It uses text, video, images, and infographics to help guide readers to other YouTube-related content pieces.

External link pages are web pages that are composed of mostly external links, or links that direct the user away from the site in which the page is hosted. These can be non-brand links or links to other websites. External link pages are a great way to provide comprehensive resources for visitors, as they offer a variety of information and insight from multiple sources. Characteristics of external link pages include a URL that’s easily identifiable, many links to other pages on the same site, and content that’s in-depth and comprehensive. It is also important to consider an inbound link strategy when creating external link pages, as these will help search engines to find and index the page.

Internal link pages are links within a website that point to other pages of the website. They are strategically placed to help search engines better understand how the website’s content is organized and to ensure that related content is linked together. Internal links help create link equity, boost the visibility of webpages, and help search engines determine the importance of a page. Linking to relevant content from a pillar page with appropriate anchor text is important for SEO and can help improve your Google ranking. Good internal linking practices include using descriptive anchor text, making sure all cluster content pieces link to the pillar page, and making sure all pillar pages link to relevant topic cluster content with relevant keywords as anchor text. Finally, submitting your website to Google for recrawling can help make sure the latest version of your website is listed in search engine results.

How to Build Pillar Pages for Better SEO Rankings?

Step 1: Decide on the topics you want to rank for.

Deciding on topics to rank for with pillar pages requires a bit of planning. Here is a step-by-step process to help you get started:

  1. Identify your buyer personas and the key problems they are facing. It’s important to understand your target audience and their needs in order to create content that meets their needs.
  2. Conduct keyword research to map out your topic clusters. Use a platform like DemandJump to identify your parent topic and related keywords.
  3. Categorize your existing content within the topics. This will help you determine what content you need to create for your pillar page.
  4. Identify content opportunities for each cluster. This includes content types such as blog posts, videos, case studies, interviews, etc.
  5. Choose the keyword for your pillar page. Make sure it has sufficient search volume and a good balance between difficulty and search volume. It should also be related to the topic you want to rank for.

By taking the time to plan out your topics and do keyword research, you can create content clusters that are strategically targeted and effective.

Creating pillar pages for better SEO rankings requires an organized approach. The first step is to research your buyer personas and identify their key problems. This will help you to better understand the topics and keywords that they are interested in. Next, you need to map out your topic clusters with keyword research. Use platforms like DemandJump or traditional keyword research tools to uncover the entire universe of search queries for your topic cluster. Additionally, you can take advantage of Google Search Console or Answer The Public to give you insight into how people search. Once you have completed your keyword research, compare it to your existing content to map existing blog content to the topics in your cluster. Finally, use Google’s ‘People Also Ask’ section to find related topics or keywords that you can include in your pillar page. This will help ensure you are providing readers with relevant content that is already proven to perform well with your organic search audience. By following these steps, you can create pillar pages for better SEO rankings.

Creating a pillar page that ranks well on search engines requires making smart decisions about what external and internal content to link to. Here is a step-by-step guide to help you make the best decisions.

Step 1: Perform keyword research using a platform like DemandJump to identify your parent topic and its related keywords.

Step 2: Create a content audit of all the relevant content you’ve already written on the topic and then choose the best-performing ones.

Step 3: Fill in content gaps by adding trustworthy external links. Always link to reputable sites highly relevant to the pillar page topic.

Step 4: Choose one of the Pillar Page types such as a resource page, a product/service page, or a long-form content page.

Step 5: Make sure that any links from the cluster content to the pillar page use the exact wording of the topic you want to rank for.

Step 6: Make sure all the links to the pillar page include your topic phrase as anchor text.

Step 7: Make sure all the pillar pages link to relevant topic cluster content using relevant keywords as anchor text.

Step 8: Submit your website to Google for recrawling to make sure Google registers the most up-to-date version of your website for its search results.

By following these steps, you can create a pillar page that ranks well on search engines.

Step 4: Identify cluster content opportunities.

Creating topic clusters and SEO pillar pages can help improve search engine optimization (SEO) by allowing businesses to better organize and promote their content. By auditing existing content and identifying key topics, businesses can identify gaps in their content and plan future content that will appeal to their ideal customers. Additionally, by using keyword research to map out topic clusters, businesses can create content that is both comprehensive and relevant to their target audience. Furthermore, categorizing existing content within the topic clusters will help businesses determine what content needs optimization or removal. Finally, by identifying cluster content opportunities, businesses can not only create new content but also promote and maintain pillar pages, resulting in improved SEO.

Step 5: Write your pillar page.

Are you looking to boost your SEO rankings? Pillar pages are a great way to do this. A pillar page acts as a comprehensive overview of your topic and serves as a jumping-off point for more specialized articles. Here’s a step-by-step guide on how to write a pillar page that will help you achieve better SEO rankings.

Step 1: Develop Your Topic Cluster

Before you can create a pillar page, you need to develop a topic cluster. This involves uncovering your keyword universe and grouping related terms into blog posts, clusters, and categories.

Step 2: Write Your Pillar Page

When you’re ready to write your pillar page, focus on a keyword that has potential to boost your rankings. Create a unique title that resonates with users while still using commonly-searched keywords and search terms. Break your pillar page into helpful sub-sections that tackle the topic and answer common questions and concerns. Be sure to include helpful links to related resources, as well as other content related to the topic, using keywords as anchor text.

Step 3: Use Q&A Style Content to Optimize for Google Featured Snippets

As you write your pillar page, don’t be afraid to use question-and-answer style formatting. Questions are chock-full of long-tail keywords and make it easier for your reader to skim. Plus, questions and answers are a great way to optimize for Google Featured Snippets. Make sure to include chapters, headlines, and a table of contents to allow for easy skimming.

Step 4: Enlist a Proofreader

Once you have written your pillar page, enlist an objective and skilled proofreader to provide feedback before you hit “publish.” This will help ensure your pillar page is comprehensive and clear.

By following these steps, you’ll be well on your way to creating a pillar page that will help you achieve better SEO rankings. Good luck!

Step 6: Optimize your pillar page.

Optimizing a pillar page to increase your SEO rankings can be a daunting task, but it doesn’t have to be. By following these simple steps, you can make sure your pillar page is optimized for search engine success.

Step 1: Start With On-Page SEO

When optimizing a pillar page, it’s important to start with on-page SEO. This includes including your primary keyword in the page title and subheadings, creating a compelling, clickable title tag and meta description, implementing structured data where appropriate, using headers for each subtopic, incorporating your primary and long-tail keywords throughout the page, using your target keyword within the first 100 words, making sure your content matches search intent, and writing readable text that includes plenty of headers and paragraph breaks. You should also optimize images by adding appropriate alt text.

Step 2: Choose the Right Keyword

When creating a pillar page, make sure to focus on a keyword that’s likely to help you rank on Google and boost your traffic. It’s best to make your title unique from competitors while still using commonly-searched keywords and search terms. CoSchedule’s Headline Analyzer can also help you to make sure your headlines resonate.

Step 3: Break Up Your Content

Break your pillar page up into helpful sub-sections that tackle the topic and answer common questions and concerns that people have on the subject matter. Don’t forget to include helpful links to related resources, as well as your other content that is related to the topic, using keywords as anchor text.

Step 4: Use Q&A-Style Formatting

As you’re writing your pillar page, consider using a question-and-answer style formatting. Questions are chock-full of long-tail keywords and make it easier for your reader to skim. Plus, questions and answers are a great way to optimize for Google Featured Snippets. As you can see below, a Google Featured Snippet is a short excerpt from an article that appears on the search engine results page above the search engine results.

Step 5: Get Help With Proofreading

To make sure your pillar page is comprehensive and clear, enlist an objective and skilled proofreader to provide feedback before you hit “publish.”

Step 6: Design Your Pillar Page

When you design your pillar page, make sure to build it as a separate, new web page, include the topic phrase in title, page URL and H1 tag, and add navigation tools to help the reader easily jump to relevant content. Additionally, embrace visual elements to break up big chunks of content and generate leads with the option to download the pillar page as a PDF.

By following these steps, you can make sure your pillar page is optimized for search engine success. Good luck!

Step 7: Create a compelling CTA.

Creating a compelling call to action (CTA) on a pillar page can help build better SEO rankings because it encourages readers to engage more with the content. By offering readers the option to download an eBook or a case study, sign up for a newsletter, or schedule a demo with the sales team, they are more likely to stay on the page and interact with it. This can help drive organic traffic and increase visibility, both of which are key ingredients to improving rankings in search engine results pages. With the right navigation tools, visual elements, and CTAs, readers can more easily find pertinent information and engage with the content. Thus, CTAs can help increase the chances of a pillar page appearing higher in search engine rankings.

Step 8: Plug it into a keyword research tool.

Plugging a pillar page into a keyword research tool can help to optimize SEO rankings because it allows the search engine to understand what the topic is, and it can help to refine the topic phrase to match the exact query that customers are searching for. Additionally, keyword research can help to map out the entire cluster content of a topic, including related queries, prepositions, and questions. With a good list of keywords, an A-to-Z guide can be created to create an effective topic cluster to boost SEO rankings.

FAQ

What is a Pillar Page?

A pillar page is an in-depth resource that provides comprehensive overviews on a particular topic, answering users’ questions and providing links to related content. It is a long-form piece of content that typically ranges from 5,000 to 10,000 words and is freely available to searchers. Pillar pages form the core of “topic clusters”, which are used to organize content on websites.

The ultimate guide Pillar Page is a common format used to cover a parent topic and its subtopics in detail. Pillar pages act as an information hub around the core topics of a business and offer an insightful overview and starting point for further exploration. They are also ungated, meaning they are freely available to users without the need to fill out a form.

Pillar pages form an important part of content strategy, as they can help build brand authority, establish a business as the go-to source on a topic, and help generate inbound links from other websites. They act as the cornerstone of topic clusters, introducing users to related subjects and helping organize content. As such, they are incredibly helpful for search engine optimization (SEO).

How can Pillar Pages help improve SEO rankings?

Pillar pages can help improve SEO rankings by building topical authority, simplifying navigation for users and search engines, avoiding keyword cannibalization, improving the site’s interlinking and generating backlinks. Pillar pages can also enhance user experience by providing internal links, and rank higher for high-volume keywords due to their comprehensive coverage of a given topic. Backlinks generated by pillar pages will also help improve SEO rankings, since they are seen as a vote of confidence in the website’s high-quality and relevant content. All of these benefits combined can help websites to achieve higher search engine rankings.

What is the best way to create a Pillar Page?

Creating a Pillar Page is an effective way to improve your website’s SEO, increase traffic, and focus your content strategy on the topics that are most important to your audience. To create a Pillar Page, follow these steps:

  1. Choose a Pillar Page type. Depending on your business type, this could be a resource page, a product/service page, or a long-form content page.
  2. Choose a keyword with a reasonable search volume to create a unique title. It’s best to use commonly-searched keywords and search terms.
  3. Break the Pillar Page into helpful sub-sections that tackle the topic and answer common questions and concerns. Also include helpful links to related resources and other content related to the topic.
  4. Create a custom design for the Pillar Page to make it stand out.
  5. Add navigation tools like a Table of Contents, a “Back to the top” navigation option, hyperlinks, arrow buttons, and a progress bar.
  6. Embrace visual elements like visual cues or section dividers, tables and graphs, “call out” boxes, and interactive scrolling elements.
  7. Provide the option to download the Pillar Page as a PDF.
  8. Generate leads by creating a landing page with a form that requires an email address to collect lead nurturing information.

By following these steps, you can create an effective Pillar Page and enjoy the benefits it has to offer.

How do you research Pillar Page keywords?

Creating a Pillar Page strategy requires careful keyword research. Knowing how to research Pillar Page keywords can make the process easier and help you rank for competitive keywords. Here is a step-by-step guide to researching Pillar Page keywords.

Step 1: Identify the Topic of Your Pillar Page

Once you have an idea of what you want your Pillar Page to be about, you need to identify a primary keyword related to that topic. Start by carrying out keyword research on the topic. Plug the topic into a keyword research tool such as Google Keyword Planner, SEMRush, Ahrefs, or Moz, to see which keywords have the most searches and how much competition there is for each search term. Additionally, you can check for similar pages on Google to assess your competition and make your content unique.

Step 2: Check Your Ranking

It doesn’t hurt to see if you’re already ranking for the keywords you’re targeting. If you are, update the URL that’s already ranking with your Pillar Page content. You can check to see if you’re already ranking by doing a keyword gap analysis against your competitors and searching the keywords for the one you’re looking to prioritize.

Step 3: Choose Your Primary Keyword

Your Pillar Page should target a broad, high-volume keyword on the topic. To find the best keyword, use a keyword research tool such as Semrush or Ahrefs. Search for a keyword with a high search volume and good balance between difficulty and search volume. Avoid keywords that are too broad, such as “social media marketing” or “digital marketing”, and choose narrower topics such as “Facebook marketing” or “content marketing”.

Step 4: Find Related Keywords

Once you know the topic of your Pillar Page, you need to find the keywords you want to use for your Topic Cluster. An extensive keyword research will provide you with a list of terms and queries related to the topic of your Pillar Page. Write them all down in a single spreadsheet and note their volume and difficulty. After you have a list of relevant keywords, you can start grouping them into blog posts.

Step 5: Map Out Your Keywords

Once you’ve identified the keywords for your Pillar Page, use keyword mapping to group them into blog posts. You can either do keyword mapping manually, or with the help of a keyword mapping tool. This will help you when writing the Pillar Page, as you’ll know what topics you need to touch base on.

Following these steps can help you research Pillar Page keywords and create an effective Pillar Page strategy. Additionally, automated tools such as the DemandJump platform can make the keyword research process easier.

What is the difference between a Pillar Page and a Hub Page?

The main difference between a Pillar Page and a Hub Page is that a Pillar Page is an informational hub that covers a broad topic in a comprehensive way. It weaves together a wide range of relevant subtopics and organizes them all in one place. Pillar pages are designed to be easy to navigate and should offer relevant resources for further exploration.

A Hub Page, on the other hand, is more like a contents page, providing fast access to other content. Hub pages tend to be more shallow, providing a starting point for further exploration, but not going into too much depth on any one topic. They also serve as a landing destination for users and search engines, enabling them to access lots of topically relevant content quickly.

Both types of pages are great for SEO and are effective in helping users easily find content related to a particular subject. However, Pillar Pages are better suited to providing comprehensive information on a subject, while Hub Pages are better suited to providing an overview of a topic and helping users discover more detailed content.

How do you optimize Pillar Page content for SEO?

If you’re looking to increase your website’s visibility on search engines and engage more customers, one of the best strategies is to optimize your Pillar Page content for SEO. Here is a step-by-step guide to help you do this effectively:

Step 1: Start by deciding on the topic you want to rank for and plugging it into a keyword research tool.

Step 2: Group the keywords into pillar and cluster keywords to help structure the content.

Step 3: Now create SEO-optimized content that includes the primary and long-tail keywords throughout the page. Make sure to also incorporate your target keyword in the first 100 words.

Step 4: Use headers for each subtopic to make your content more readable and include plenty of paragraph breaks.

Step 5: Then optimize your images with appropriate alt text.

Step 6: Implement structured data wherever it is appropriate.

Step 7: Finally, create a compelling, clickable title tag and meta description for your page.

By following these steps, you can ensure that your Pillar Page content is optimized for SEO and can help increase your website’s visibility in the search engine results pages.

What is a Topic Cluster and how does it relate to Pillar Pages?

A Topic Cluster is a group of content assets that revolve around a broad topic. At the core of the cluster is the Pillar Page, which serves as an overview of the topic and provides a comprehensive discussion on the subject. Surrounding the Pillar Page are cluster pages, which provide detailed coverage of subtopics within the main topic. These pages link back to the Pillar Page, which helps to strengthen the authority of the main page and provide users with a centralized hub of information. Finally, a well-developed internal linking strategy helps Google’s algorithm understand the overall structure of the topic cluster. This can lead to improved SEO results and better ranking for the topic.

How can you use Pillar Pages to target specific keywords?

Creating successful content strategies require a lot of time and research. Pillar Pages are a great way to target specific keywords and drive organic search traffic to your website. Here is a step-by-step guide on how to use Pillar Pages to target specific keywords:

  1. Brainstorm a list of related words to your topic. Make sure to include short-tail and long-tail keywords.
  2. Use a keyword research tool to identify the keywords with the highest search volume.
  3. Choose one primary keyword with a high search volume and a medium-to-high difficulty score.
  4. Create content around the primary keyword that covers the topic in-depth.
  5. Create long-tail keywords that fall under the primary keyword to create sub-sections of your pillar page.
  6. Target each long-tail keyword with a cluster page that further explores the topic.
  7. Optimize your content with SEO best practices.
  8. Use internal linking to connect your cluster pages to the pillar page.

Using Pillar Pages and topic clusters is a great way to target specific keywords and optimize your website for organic search traffic. With the right research and planning, you can create an effective content strategy that boosts your rankings and drives more traffic to your website.

The use of pillar pages for link building offers many advantages, including:

  1. It allows you to target specific keywords and phrases that you want to rank for in the search engines.
  2. It creates more opportunities to generate backlinks to your website from other websites that are sharing your content.
  3. It helps to attract links from other websites, which helps to improve your website’s authority and ranking.
  4. It helps to keep your website’s content organized and easy to navigate.
  5. It increases the chances of appearing in search engine queries.
  6. It helps to create a more effective link structure, which can lead to better SEO results.
  7. It demonstrates your website’s expertise and knowledge on the topic.
  8. It helps to reduce bounce rates and improve other metrics such as time on page/site.
  9. It encourages more engagement and conversions from search engine users.

How do you measure the success of a Pillar Page?

Measuring the success of a Pillar Page involves four important steps. The first step is to identify appropriate metrics to track. These might include total page visits, page visits by source, time on page, bounce rate, and conversions. It’s important to compare the results against goals and benchmarks as you add more content.

The second step is to understand that it may take a few months for organic traffic to regain momentum, so it can be beneficial to promote the pillar page to your database and use paid ads to increase traffic in the short-term.

The third step is to analyze your topics as a whole. You should look for answers to questions such as which topics perform better at driving traffic to your web properties, which topics earn you the most leads, which topics drive the most revenue, and which topics earn the most backlinks/coverage.

The fourth and final step is to use helpful tools such as the Content Marketing ROI Cheat Sheet to keep track of which KPIs to measure. This can help you elevate your topic-driven approach and get a higher level of results. It can also help you decide how to invest future marketing efforts, such as what to write about for next week’s blog post or how to allocate your overall marketing budget.