Key Topics and Strategies in Link Building: Everything You Need to Know

Like any other topic, link building has a number of topics and strategies that can be used to make your information and site reach far and wide. Remember that link building should be done in a natural way and focus on building high-quality links from reputable websites in your niche. Avoid using black-hat tactics, such as buying links, as these can result in penalties from search engines.

Link building is an essential part of any successful search engine optimization (SEO) strategy. Here are some link building strategies that you can use to improve your website’s visibility and rankings:

An example cluster model, which is used in link building.

Cluster Models

Models for Link Building

A cluster model in link building is an SEO strategy that focuses on creating clusters of content that satisfy the intent of a search topic, instead of pumping out tons of thin content to see what sticks.


Why are pillar pages important for link building?

Pillar Pages

Strategies for Link Building

Pillar pages are pieces of content that serve as the cornerstone of a topic cluster and provide a comprehensive overview of a broad topic. They are usually long-form articles of 2,000 to 2,250 words and act as a table of contents, linking to more specific content pieces.


Authority Pages

Strategies for Link Building

Authority pages are pages on a website that are designed to be the primary source of information for a particular topic or niche. They are typically used for link building, as the links pointing to them can help increase the authority of the page and the website overall.


What are the benefits of using internal links?

Internal Linking

Strategies for Link Building

Internal linking is the process of creating hyperlinks on a web page that point to another page on the same domain. This practice helps users navigate a website easily and improves overall SEO.


What are the benefits of identifying and linking to orphan pages?

Orphan Pages

Strategies for Link Building

An orphan page is a page on a website that has no internal links pointing to it. As a result, it is much harder for search engines and users to find the page, leading to the hard work spent creating content going to waste.


What is a redirect loop?

Redirect Loops

Strategies for Link Building

A redirect loop is a chain of redirects that point back to each other, creating an infinite loop that traps visitors. When a URL is redirected to another URL, which in turn redirects back to the URL that was originally requested, it leads to an endless chain of redirects.


What are off page SEO factors?

Off Page SEO

Strategies for Link Building

Off-page SEO refers to the various tactics and techniques that are used outside of a website in order to improve its search engine rankings and increase its visibility on the internet.